Posts Tagged ‘online marketing’
Internet Marketer, Doozy of a Deal, Hits 10K in Donations
Popular, Scottsdale based “deal of the day” online marketing website crests $10,000 in donations to Arizona schools and charities.
DoozyofaDeal.com recently hit a significant milestone by being the first local, Arizona based “deal of the day” website to give $10,000 to area schools and non-profits. Hitting this mark is especially notable considering they launched only eight months ago.
DoozyofaDeal.com markets to the local Phoenix area by offering 50% to 80% off deals from popular restaurants and service providers via an email subscription and through social media marketing efforts. Their philanthropic model provides for 7.5% of every deal to be donated back into the community.
DoozyofaDeal.com has championed this effort by aggressively growing their subscriber base of self-proclaimed “Doozies” and by making great strides in expanding their base of schools and local non-profits to include organizations like Phoenix Children’s Hospital, AZ R.E.S.C.U.E. and the Arizona Humane Society.
Andi Barness, President of DoozyofaDeal.com comments, “We’re absolutely thrilled with the rapid success we have experienced in such a short period of time. It’s a real testament to our overall business model and it proves that at the end of the day, our Doozies love giving back to their community!”
North Scottsdale Chamber of Commerce Partners with Doozy of a Deal for Fundraising and Online Marketing Effort
“Deal of the Day” website provides broad marketing exposure for Chamber businesses while donating a portion of proceeds back to the NSCC.
Scottsdale, AZ–Since taking the reins of the North Scottsdale Chamber of Commerce earlier this year, Tom Lockhart, CEO of the NSCC has continually sought creative fund raising and marketing opportunities which not only benefit the Chamber, but its member businesses and supported charities as well. Recently, Lockhart took great strides in reaching his goal following a well timed introduction to Andi Barness, Chamber member and owner of www.DoozyofaDeal.com , a Scottsdale based “Deal of the Day” website which donates 7.5% of all proceeds back to local schools and charitable organizations.
Through this extraordinary deal reached between the two parties, North Scottsdale Chamber businesses will now have the opportunity to feature a discounted deal on www.DoozyofaDeal.com which will be blasted out to nearly 20,000 email subscribers and heavily promoted through both organizations’ collective social media marketing efforts.
Chamber members receiving the weekly email who purchase the featured deal can take advantage of great savings while supporting fellow Chamber businesses, which in turn, supports the philanthropic efforts of the NSCC as the Chamber will receive 7.5% of the entire purchase.
Chamber businesses that choose to participate in this program are expected to benefit from tremendous exposure to a customer base they may not have normally penetrated while enjoying an increase in foot traffic and promoting customer loyalty.
“We’re extremely excited to partner with Doozy of a Deal. This partnership creates four wins—members supporting members, exposure and sales for Chamber businesses, fund raising for the NSCC and our charities, and members get to save, save, save!” explains Lockhart.
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About Doozy of a Deal:
DoozyofaDeal.com is a “Deal of the Day” website born out of frustration for the ineffectiveness of school fundraising. The founders of the company hit upon a great idea: “What if we could connect families with local businesses, AND benefit schools in the process?” From that notion, DoozyofaDeal.com was born. DoozyofDeal.com features daily discounted deals from local businesses and is unique in their model as the company donates 7.5% from every sale back to the subscribers’ chosen school or charity. For additional information please visit: http://www.DoozyofaDeal.com
About the North Scottsdale Chamber of Commerce:
The North Scottsdale Chamber of Commerce (NSCC) was founded in October 2006 by six business men and women as an organization committed to supporting local businesses and building a better community. Today the Chamber has more than 650 members, with more members of the business community joining each week. Our Mission: To set the standard for excellence in member service, community collaboration, business growth, and achieving a high quality of life in the North Scottsdale area, and to be recognized as a powerful force for good in our community. Additional information can be found at http://www.NorthScottsdaleChamber.org
Phoenix Marketing Associates Engaged to Perform Online Marketing and Public Relations Services for Wilderness Tactical Products
Nationwide tactical equipment manufacturer and retailer hires Phoenix Marketing Associates, LLC as marketing management firm of record.
Phoenix, AZ— Wilderness Tactical Products, LLC, a Phoenix based manufacturer and online retailer of tactical gear, clothing and equipment has recently hired the services of Phoenix Marketing Associates, LLC to increase their overall online presence and handle public relations duties.
In operation for nearly 30 years, Wilderness Tactical Products has recently undergone a website makeover which allows Phoenix Marketing Associates to properly optimize their website for organic search and add keyword rich content through regular blogging.
Phoenix Marketing Associates will also administer all of Wilderness’ public relations functions which is a regular, ongoing need as Wilderness is one of the industry’s most innovative manufacturers and are continually introducing new products.
“We really appreciate the quality of work product and level of follow up that Phoenix Marketing provides—we’re already seeing a real increase in our online visibility and sales,” explains Sam Dezonia, VP of Wilderness Tactical Products.
“Wilderness Tactical Products has a long standing tradition for quality and we’re grateful for the level of trust they have embedded with our firm. We really look forward to expanding their online presence and exposing their company to new audiences,” said Jason Jantzen, President of Phoenix Marketing Associates.
About Wilderness Tactical Products:
Wilderness Tactical Products, L.L.C. was founded in 1981 to fill the needs of people who demanded durable, high-quality tactical equipment. Their products have been tested from the icy mountain peaks of South America to the blistering Sonoran desert for nearly 30 years and they have proven themselves time and again. Wilderness Tactical Products’ branded products have consistently been favorites of serious outdoors people, mountain climbers, search and rescue, American Pistol Institute and Gunsite personnel, as well as armed military, intelligence, police, instruction and civilian professionals around the world. For additional information please call 1-800-775-5650 or visit http://www.TheWilderness.com
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses who wish to increase their overall exposure to their target market both online and in print. Phoenix Marketing Associates utilizes an integrated approach to marketing through search engine optimization, website content creation, public relations, paid search and social media campaign management.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
Brands Like Target and Sony Could Suffer From New Google Instant
“T” is for Target, but also for competitor TJ Maxx and “S” is for Sony and Samsung–so who gets the first search impression?
Even though Google Instant was just rolled out this week, we’ve already been inundated with the benefits and potential pitfalls of the new search engine results system. If you haven’t tried it yet, Google now allows users to perform a search query and receive organic and paid results without finishing the remaining keystrokes and hitting enter. 
The benefit to users as Google announced is time and keystrokes saved; some 350 million hours per year or two to five seconds per search. Some see an issue with this time saving measure as cannibalizing Google’s coveted paid search model.
In essence, Google is attempting to predict your query starting with the very first letter. Sounds great—but what about big brands like Target and Sony who spend millions of dollars on Google Adwords campaigns—does Target show up first or TJ Maxx? Sony or Samsung? Could be either one depending on your browser history or geography.
Many predict that impressions will certainly go up, but will click thru’s decline? Not surprisingly, according to Adwords head, Jon Diorio, the answer is no: “It could be a 5% increase or a 5% decrease in average impressions, but it should not change the amount of money advertisers make.”
And what about user experience—humans naturally resist change and is this the best time to introduce this technology in light of Bing and Yahoo’s alliance beginning to take full flight? “It’s like power-steering in a car; once you get used to it, you won’t be able to search without it,” said Google Search VP Marissa Mayer, adding that it’s a fundamental shift in search technology and “a step into the future of search.”
Especially interesting timing since according to Bloomberg, “Yahoo! Inc.’s search engine gained U.S. market share last month (August) as leader Google Inc. lost ground, according to ComScore Inc.”
Google has yet to make a major mistake—at least in the general public’s eye. Those in the know realize they failed miserably with Google Buzz and the ill planned Google Wave, but this change effects their core base of users and potentially their biggest advertisers. As always, time will tell.
Yellow Page Advertising Fails Again
Just received a very interesting email marketing blast from YP.com or Yellow Pages which was addressed to one of our clients’ email address that is only used on our end for specific account sign-ups—not this one.
This email managed to get my attention for two reasons: 1. They thanked us for signing up—we did not. 2. The gross failure of this email’s message to connect to the reader even if we had signed up–further evidencing Yellow Page’s lost roll in the digital age of marketing.
Let the dissection begin. 
“Thank you for joining the clever, growing droves of YP.com devotees and for signing up for our most excellent email missives.”
Droves? Devotees? Really? Did Bill and Ted come up with the “most excellent” part? And since we’re targeting the masses, let’s toss in the word “missives.” Yes, it is a word, as I also had to look it up—nothing like connecting with your target audience at the most basic level.
“We look forward to charming you with holiday features, travel ideas, contests, deals, how-tos, where-tos, go-tos and other fresh local interests — all bundled into our convenient monthly newsletters.”
Charming me? Did I ask to be charmed? And what exactly are “where-tos and go-tos?” Another first and a made up word this time.
The big wrap up: “To help us out, we hope you’ll take this op to review your profile details — so we can more keenly direct our charms, of course”
Ok, now I’ve got to do something for you because you don’t know your demographic and I have to fill you in—oh, I see.
“We hope you’ll take this op.” Op. How hip. And another made up word. I suppose they just couldn’t find it in themselves to spell out “opportunity.”
And what an opportunity this is, I can’t wait for them to more keenly direct their charms.
Jason Jantzen is President of Phoenix Marketing Associates and a skilled marketer whose experience in growing small businesses is based on real world experience and proven, repeatable strategies. His company uses an integrated approach to online marketing by implementing Search Engine Optimization, Website Content Creation, PR and Social Media campaigns which have had a marked impact on their clients’ overall exposure to their target market.
Behind the Scenes: Online Marketing Promotion by Doozy of a Deal at Ling & Louie’s Scottsdale
Further venturing into the world of internet based marketing promotions, Desert Island Restaurants’ Ling and Louie’s Asian Bar and Grill recently undertook the services of budding web-based promoter and discounter, Doozy of a Deal; whose company promotes extraordinary deals to their subscriber base while giving a percentage of sales back to the community.
This past Friday, one of the owners of Doozy of a Deal and sparkling on-air personality, Andi Barness made an on-site appearance at the Scottsdale location of Ling and Louie’s to film a short spot highlighting an upcoming promotion. 
Also in attendance were Doozy’s film crew, Ben Freedman of Prime Image, John Banquil, General Manager of Ling and Louies, Jason Jantzen of Phoenix Marketing Associates and the architect of Desert Island’s promotion machine, Paul Shashaty.
The focus of any good restaurant marketing promotion should be great food—and Ling and Louie’s definitely has that. Without giving away specific details of Doozy’s upcoming offer, we will say that it involves two of their signature dishes and one chilly drink: Their flaming Drunken Shrimp, Ling’s Meatloaf (yes they serve meatloaf in an Asian restaurant) and their “perfect for summertime” Thai Mai frozen drink.
Be on the lookout for this outstanding Doozy of a Deal sometime in July at www.DoozyOfaDeal.com, but don’t let that deter you from sampling Ling and Louie’s “Not For Boring People” menu in the meantime—you won’t regret it!
Use Your Website As The Marketing Tool It Was Meant To Be
A company’s website by far, has the broadest reach of any sales or marketing tool available to the company. A lot of business owners have come to that actualization and launched a website with all of the basic company info: products, services, location, etc….
But most have not taken their online marketing to the next step, which is to position or optimize their website for search and convert website visitors into customers.
From a marketing standpoint, the internet is becoming more and more competitive with millions of websites and topics vying for the typical web surfer’s attention. Perhaps most frustrating to web surfers is visiting a website which appears to fulfill their search query, only to dupe them into some MLM scheme.
Phoenix Marketing Associates recommends a strategic approach to marketing which takes into account several marketing variables.
When analyzing a website, the first question that should be asked is, “When someone visits my site, what do I want to happen?”
There are many successful companies out there whom are completely content with providing informational content to their visitors without engagement. However, if you’re like most business owners, you probably would prefer to turn that web visitor into a customer or at the very least a lead.
For most businesses, the following approach to online marketing should do a good job of covering the bases:
• Basic On-page SEO
• Initial directory submissions
• Continual content creation
• Social media
• Paid search/Google AdWords
• Email marketing/data mining
In future posts, we’ll dive deeper into these individual subjects, but for now, a brief overview:
On-page SEO:
• Proper page title, meta description and search keywords embedded into copy.
Directory Submissions:
• The basics: Google, Bing, Yahoo and DMOZ
Content Creation:
• Content creation is very important—as a general rule, the more the better. Regular postings or updates to your website are critical to performing well in organic search.
Social Media:
• Facebook and Twitter are excellent vehicles for driving targeted web traffic to specific landing pages on your website or blasting out specific offers to potential customers.
Paid Search/Google Adwords:
• A properly set up and managed Google pay per click campaign can position your company in front of potential customers immediately. No other vehicle promotes your company to individuals searching for your product or service better or more efficiently than Google Adwords.
Email Marketing:
• Loyalty campaigns are an excellent way to stay in front of your existing customers as well as endearing yourself to new ones through new product or service promotions.