Posts Tagged ‘google caffeine’
Small Business Websites Need a CMS
Marketing your small business online is a process which rewards the swift and penalizes the idle. If your small business can’t afford to have a skilled website developer on staff full time, then your website needs to be operating on a CMS (content management system) platform.
In its most basic sense, a Content Management System allows the everyday business owner to bypass the expense of paying a developer $100.00/hr every time they want to make minor changes to their website. A CMS platform enables individuals who do not know how to write HTML code to make changes and additions to their website at will through the use of WYSIWYG (what you see is what you get) technology.
The majority of small business owners have no idea how to make changes or additions to their website—which is why most remain static and don’t do a good job at marketing their business and converting web traffic into customers. There are several CMS platforms available from the costly, one-off custom built to the little to no cost platforms like Joomla and WordPress.
Google’s recent introduction of Caffeine, their new search engine platform, now allows for the indexing of information at a much faster rate–meaning that Google’s search engine is constantly looking for and rewarding websites with the freshest and most relevant content. In essence, if you can’t add content to your website on a regular basis, you will disappear.
Through a CMS, you can also install plug-ins which allow for on-page optimization of your website from the page titles to the descriptions and keywords associated with a particular page. Complete the on-page process by adding keyword rich text on your home page with anchor text pointing to pages within your site.
A CMS also allows for the creation of additional web pages which feature new products, services or specials—things that are continually evolving for most small businesses. You can also create specific landing pages to drive targeted traffic which are hidden and non-navigable and whose only purpose is to promote a particular offer.
WordPress CMS platforms are especially useful for performing blogging functions. Blogging is a great way to add keyword rich content which should be promoted through social media and bookmarking websites to drive additional traffic. Remember, every additional page that is created is an additional page that will be indexed by Google Caffeine which helps move your website up the search engine results and in front of your target audience.
Search Engine Marketing and Google Caffeine
Google’s recent introduction of their new search engine indexing platform Caffeine once again proves that Google is, without a doubt the cutting edge leader of online search.
Recognizing previous faults with their old search platform and evolving with the way that information is uploaded and shared throughout the web, Google Caffeine reinforces Google’s status of the “go-to” choice for performing search queries.
Websites and their corresponding web pages are more dynamic than ever with the inclusion of tagged images, videos and blog posts which are all uploaded in real time—making information that was indexed as little as a couple of weeks ago by Google’s crawlers out of date.
According to Google’s blog, the old system had to index the entire web (about a two week process) to produce new content to those performing a search. Caffeine provides the ability to index pages in near real time and include them in their indexing system without the wait—producing the freshest search results throughout multiple categories.
What does this mean from a marketing perspective? It means that our philosophy of “content is king” is more relevant than ever! Websites which produce fresh, relevant content on a continual basis will receive preferential treatment on Google’s search engine results pages.