Posts Tagged ‘email marketing’
North Scottsdale Chamber of Commerce Partners with Doozy of a Deal for Fundraising and Online Marketing Effort
“Deal of the Day” website provides broad marketing exposure for Chamber businesses while donating a portion of proceeds back to the NSCC.
Scottsdale, AZ–Since taking the reins of the North Scottsdale Chamber of Commerce earlier this year, Tom Lockhart, CEO of the NSCC has continually sought creative fund raising and marketing opportunities which not only benefit the Chamber, but its member businesses and supported charities as well. Recently, Lockhart took great strides in reaching his goal following a well timed introduction to Andi Barness, Chamber member and owner of www.DoozyofaDeal.com , a Scottsdale based “Deal of the Day” website which donates 7.5% of all proceeds back to local schools and charitable organizations.
Through this extraordinary deal reached between the two parties, North Scottsdale Chamber businesses will now have the opportunity to feature a discounted deal on www.DoozyofaDeal.com which will be blasted out to nearly 20,000 email subscribers and heavily promoted through both organizations’ collective social media marketing efforts.
Chamber members receiving the weekly email who purchase the featured deal can take advantage of great savings while supporting fellow Chamber businesses, which in turn, supports the philanthropic efforts of the NSCC as the Chamber will receive 7.5% of the entire purchase.
Chamber businesses that choose to participate in this program are expected to benefit from tremendous exposure to a customer base they may not have normally penetrated while enjoying an increase in foot traffic and promoting customer loyalty.
“We’re extremely excited to partner with Doozy of a Deal. This partnership creates four wins—members supporting members, exposure and sales for Chamber businesses, fund raising for the NSCC and our charities, and members get to save, save, save!” explains Lockhart.
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About Doozy of a Deal:
DoozyofaDeal.com is a “Deal of the Day” website born out of frustration for the ineffectiveness of school fundraising. The founders of the company hit upon a great idea: “What if we could connect families with local businesses, AND benefit schools in the process?” From that notion, DoozyofaDeal.com was born. DoozyofDeal.com features daily discounted deals from local businesses and is unique in their model as the company donates 7.5% from every sale back to the subscribers’ chosen school or charity. For additional information please visit: http://www.DoozyofaDeal.com
About the North Scottsdale Chamber of Commerce:
The North Scottsdale Chamber of Commerce (NSCC) was founded in October 2006 by six business men and women as an organization committed to supporting local businesses and building a better community. Today the Chamber has more than 650 members, with more members of the business community joining each week. Our Mission: To set the standard for excellence in member service, community collaboration, business growth, and achieving a high quality of life in the North Scottsdale area, and to be recognized as a powerful force for good in our community. Additional information can be found at http://www.NorthScottsdaleChamber.org
Yellow Page Advertising Fails Again
Just received a very interesting email marketing blast from YP.com or Yellow Pages which was addressed to one of our clients’ email address that is only used on our end for specific account sign-ups—not this one.
This email managed to get my attention for two reasons: 1. They thanked us for signing up—we did not. 2. The gross failure of this email’s message to connect to the reader even if we had signed up–further evidencing Yellow Page’s lost roll in the digital age of marketing.
Let the dissection begin. 
“Thank you for joining the clever, growing droves of YP.com devotees and for signing up for our most excellent email missives.”
Droves? Devotees? Really? Did Bill and Ted come up with the “most excellent” part? And since we’re targeting the masses, let’s toss in the word “missives.” Yes, it is a word, as I also had to look it up—nothing like connecting with your target audience at the most basic level.
“We look forward to charming you with holiday features, travel ideas, contests, deals, how-tos, where-tos, go-tos and other fresh local interests — all bundled into our convenient monthly newsletters.”
Charming me? Did I ask to be charmed? And what exactly are “where-tos and go-tos?” Another first and a made up word this time.
The big wrap up: “To help us out, we hope you’ll take this op to review your profile details — so we can more keenly direct our charms, of course”
Ok, now I’ve got to do something for you because you don’t know your demographic and I have to fill you in—oh, I see.
“We hope you’ll take this op.” Op. How hip. And another made up word. I suppose they just couldn’t find it in themselves to spell out “opportunity.”
And what an opportunity this is, I can’t wait for them to more keenly direct their charms.
Jason Jantzen is President of Phoenix Marketing Associates and a skilled marketer whose experience in growing small businesses is based on real world experience and proven, repeatable strategies. His company uses an integrated approach to online marketing by implementing Search Engine Optimization, Website Content Creation, PR and Social Media campaigns which have had a marked impact on their clients’ overall exposure to their target market.
Email Marketing as Part of Your Overall Demand Generation Strategy
When attempting to market a product or service, growing your database of prospects should be your number one goal; number two should be staying in front of your prospects and existing customers on a regular basis.
It’s very possible that a potential client is not a perfect match for a particular product or service you are pushing at this very moment, but could be a great fit at some future point in time as your offering evolves.
However, that potential customer will never know about it unless you stay in front of them through email marketing. You can execute a loyalty campaign to existing customers advertising new products or services in conjunction with a prospecting campaign where your goal is to drive traffic and convert leads into customers.
A regular email marketing campaign should be executed 1-2 times per month and can include: a company newsletter, press releases, white paper teasers, etc…with a link embedded into the email driving traffic back to your website onto an appropriate conversion landing page.
Success with email marketing is most often realized through proper testing and the implementation of lead capturing landing pages.
It is imperative to determine which subject lines induce the most openings of the email, which message induces the highest click-thru rates and ultimately which landing page captures the most leads.
Executing a successful email marketing campaign will go a long way in aiding a company’s promotional efforts, new product launches and increasing overall web traffic.