We Can Grow Your Restaurant Business!

Do you want your restaurant to shine? Do you want it to be the one everyone is talking about and writing good reviews on? If so, keep reading. You’ve come to the right place. Restaurant Stats The restaurant business is, no doubt, competitive. Each month, more are...

Smash Your Brand!

For many small business owners, designing a logo and scattering it all over marketing materials is what they think of as branding. Does this sound kind of like your company? If so, we suggest you try this fun little exercise inspired by the “smash-your-brand”...

Contrasting Examples of Brand Positioning Statements

A brand positioning statement expresses insight into the goals and perceptions of a target group of customers. The reason a brand positioning statement is developed is to ensure that throughout the company, there is a single shared vision for the brand which guides...

Branding Mistake by Chrysler Hurts Consumer Confidence

In the quest for brands to establish emotional investment by their customers, one of the most important changes that can be made is a move from demonstrating honesty towards building trust. By now, honesty is expected in business. With negative buzz smeared over the...