California based UltraStar Cinemas engaged PMA to provide public relations and grand opening event services for their largest complex, the UltraStar Multi-tainment Center at Ak-Chin Circle.
PMA successfully executed their most successful grand opening event ever by securing nearly 1,000 attendees and procuring media coverage on FOX 10, ABC’s The List, and 12 News’ EVB Live. UltraStar also enjoyed extensive print and online coverage in the Arizona Republic, The Phoenix Business Journal, Nation’s Restaurant News and a drove of local publications.
In addition, PMA was able to secure a Hollywood appearance by Boo Boo Stewart, star of The Twilight Saga: Breaking Dawn part 2 in conjunction with the nationwide premiere of the movie.
“We met with many PR firms prior to the opening of our new Multi-tainment Center and felt that PMA was the best fit to represent our brand. Everyone at PMA shared a passion for the entertainment industry and this was reflective in their enthusiastic pitching to the media. We received a great deal of media coverage in print, TV and radio thanks to the hard work of the PMA team. We are looking forward to a long partnership with PMA,” explained Julie Bravo, VP of Advertising and Marketing for UltraStar Cinemas.