PMA was engaged by JDRF’s national headquarters in New York to produce an extensive marketing, social media and email plan to help promote a nationwide fundraiser on www.CharityBuzz.com, which included exclusive items donated to regional chapters for the benefit of JDRF.
The campaign was rolled out to all 80+ Chapters nationwide and grossed over $24K in donations, in addition to five extra items brought back into their respective Gala ballrooms with over $10K in guaranteed proxy bids.
“Special thanks to our vendor, Phoenix Marketing Associates for their marketing and advertising plan along with all the chapters who helped us promote it,” Lynn Page, National Manager, Gala and Special Events.
PMA also works daily with the Desert Southwest Chapter executing social media, email marketing and website updating throughout Phoenix, Tucson and Albuquerque, NM.
