In case you haven’t heard, big changes are coming to the layout of Facebook which will affect businesses substantially. Beginning March 30th, 2012 these mandatory changes to Facebook Timeline will be visible on all existing Facebook business pages.
The good news is that businesses can gain from the new Timeline layout, including the ability to attract attention (and fans!) with dramatic cover photos and highlight significant historical posts.
Since many changes are subtle and confusing, we present below a brief summary of some of the most significant
Facebook Timeline Appearance
Note that branding on the page changes as the user experiences the page. If a photo is tagged or posts are made by other people, they will show up on the right side of the page.
Cover Photo Restrictions
The cover photo cannot include:
Above the Fold
The following is visible “above the fold” (the part of a page that’s visible without scrolling):
Note that once the change-over to Timeline occurs, users will no longer be able to have landing pages
for new visitors, but they can drive Facebook ads to apps.
Location of Premium Ads
What to Consider
After reading through all of the changes that will be occurring, we hope that we have better prepared your business for this new chapter. Preparation will help to make the transition to the Timeline a stress-free experience!
–Amy Kundinger, Social Media Specialist