PHOENIX, AZ: To plan their one year anniversary bash, the UltraStar Multi-tainment Center at Ak-Chin Circle recently called upon Phoenix Marketing Associates (PMA) to develop a promotional and advertising strategy aimed at blanketing the East Valley, as well as a public relations campaign to garner media attention for the occasion.
Promoted digitally via social media and email as well as through numerous print publications and radio, PMA devised a campaign strategy which clearly communicated the significance of the offer to the general public while converting thousands of new visitors.
Adam Saks, VP of Operations for the UltraStar Multi-tainment Center commented, “It has been an amazing first year working with Phoenix Marketing Associates. Their hands on approach and passion for exciting and cutting edge marketing programs, made PMA the perfect partner for a brand that represents the Future of Entertainment. The team at PMA has tremendous respect for the Ak Chin Indian Community and their Vision for the Multi-tainment Center, it has been very rewarding to see the programming and guest service initiatives that PMA has helped bring to the table, while also being a large part for our community outreach and support. We look forward to another successful year together.”
Garnering media attention across multiple channels, PMA’s public relations strategy worked in concert with the promotional mix communicated through all advertising channels and markedly raised overall awareness of the anniversary event. The result: Nearly 10,000 guests in attendance and a record breaking day in revenue.
“Our firm is honored to have helped the UltraStar Multi-tainment Center with this historic occasion and looks forward to many opportunities in the future,” explained Jason Jantzen, President of Phoenix Marketing Associates.
Named one of Phoenix’s Top Marketing Firms by the Phoenix Business Journal, PMA will continue to service the marketing and public relations needs for the UltraStar Multi-tainment center in 2014 and looks forward to planning and executing several future events.
PMA has recently completed consulting assignments for a broad range of clients including Rick’s Café in Jamaica, The American Academy of Pediatrics, ICG Consulting and DB Schenker USA.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
Phoenix Marketing Associates