Ling and Louie’s Marketing Promotion For the Benefit of ALS Fulfilled Via Twitter
Saturday marked an eventful day for the competent staff of Scottsdale based Ling and Louie’s Asian Bar and Grill. It was the culmination of a marketing promotion executed in concert with The ALS Association and the PNA Center for Neurological Research, titled “Bite Nite” which invited five of Phoenix’s top restaurants to a “no holds barred” taste event.
Held at the Scottsdale Conference Resort where attendees were invited to take part in a silent auction in addition to sampling food and drink from five of the valley’s top restaurants: Ling and Louie’s, Va Bene, 5th and Wine, Cien Agaves, and Oregano’s.
Ling and Louie’s contributed to the cause by donating one dollar for every menu item ordered off of a select menu before the event. Paul Shashaty, Ling and Louie’s marketing and brand manager, took it a step further by conducting a viral marketing promotion and fulfilling the promotion through Twitter.
Linda Lipani and guest, pictured with the namesake for Ling and Louie’s “Evil Jungle Princess” entrée was the lucky winner of a Bite Club VIP package which included overnight accommodations, $125.00 in restaurant gift cards, pre and post event activities as well as some additional giveaways from the participants. 
Lipani was announced as the winner of the VIP package via Ling and Louie’s twitter account last Friday. A great time was had by all at this sold out event and more importantly, offered a great deal of education and substantial contributions to ALS.
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