Content is King! If you would like to maximize your online marketing efforts, then a structured, website content creation strategy is critical. Search engines like Google, Yahoo and Bing place the most value on websites that are continually updated with fresh, keyword rich content.
A website content creation strategy which builds out new web pages on a regular basis provides search engines like Google with more relevant information to crawl and index. The more pages that Google indexes, the more relevant your website is which equates to higher search engine results.
Additional web pages also provide visitors with useful content to land on when performing a search query and more importantly, link to from other websites. Inbound links from relevant websites also go a long way in pushing your website up the search engine rankings. Website content should be engaging, interesting and informative—give your web visitors a reason to return to your website!
In its simplest form, Google is not unlike any other company who provides a service—they want their users to find exactly what they are looking when performing a search query and the more pages of relevant content that you have on your website, the greater the chance of being found.
Blogging is a fantastic way to add keyword rich website content as are posting press releases, white papers and creating multiple landing pages.
Phoenix Marketing Associates’ staff of creative copywriters can formulate a content creation strategy that suits your style and budget while making a real impact on search results.