Social media strategies seemingly evolve on a daily basis. Many small business owners are apprehensive in embracing this form of online technology, but for those who master it, the rewards are well worth the effort.
Social media sites like Twitter, Facebook, You Tube and LinkedIn provide a forum for users to participate in an online environment that encourages the sharing of personal information, website content and most importantly, a way to stay connected to friends and family.
In the middle of all of that, there’s room for some serious business promotion. All social media websites give users an opportunity to promote their business or website effectively if done tactfully. However, the last thing a user wants to experience are Facebook posts or Twitter “tweets” which resemble a non-stop promotional robot screaming at them from the corner. It is critical to keep the social in social media.
Building a strong, targeted following through social media is the name of game, as are placing interesting posts which link to your website’s content rich pages. By continually building out your website with interesting, relevant information, the more opportunity you have to drive targeted web traffic through social media.
Phoenix Marketing Associates can help you begin your social media marketing campaign or markedly increase the overall effectiveness of your current efforts. We can perform the initial setup and customization on sites like Facebook and Twitter and either continually manage your campaign or hand it over to you when appropriate.