Search engine optimization (SEO) practices are continually evolving. However, if you would like your company to be found on the internet, then an on-going SEO campaign is critical. There are two basic categories of search engine optimization: On-page SEO and Off-page SEO.
On-page SEO encompasses all optimization practices that have a direct effect on your physical website. On-page SEO is extremely important to the viability of your website within the context of search engine marketing. On-page SEO positions your website to be properly indexed by Google’s crawlers by optimizing your page title, page description, home page copy and keywords.
Additionally, as part of our starter On-page search engine optimization package, we also submit your website to standard web directories like Google, Yahoo and Bing.
Off-page SEO incorporates all external optimization practices outside of your physical website. For the most part, Off-page SEO is an optimization strategy which focuses on an external back linking campaign. When a website places a link on their website to a page within your website, you receive a back link. Back links from high ranking, content rich websites influence how Google views your website and pushes it up the search engine rankings.
Back links can be had through directory submissions, press releases, social media, article marketing and blogging, among others.
Phoenix Marketing Associates offers several levels of search engine optimization packages custom tailored to your website and budget. Contact us today for a free initial consultation.