Press releases can have a marked impact on how a business is perceived by the media and general public as well as their overall visibility online or in print. However, recent studies show that the trend in online public relations is quickly moving towards using press releases as part of your overall search engine marketing campaign.
Well composed press releases have several benefits:
• Vehicle for delivering news to the media
• Possible interview/write-up
• Press releases become searchable items organically
• Valuable back links
• Creates a documented history
Of course, the ultimate goal of a press release would be to have an article written about a client’s product or service that either gives them a great review or positions them as an industry expert—plus, it’s free publicity!
Keyword embedded press releases also become searchable items on the internet. If composed properly, your press release will “hang out there” in Google and show up in organic search results when potential customers are performing a search query on your company or industry.
For off-page SEO purposes, paid releases through companies like PRWeb and Marketwire provide valuable back links to your website—a great way to improve overall organic rankings.
Press releases also create a documented history or timeline of your company’s growth. Additionally, they serve as notice of any new product or service offerings as well as newsworthy events. A company’s press releases are a key component to putting together a proper press kit as well.
Professional press release composition services are available through Phoenix Marketing Associates on a project or on-going basis.
Our clients have appeared in articles on:
• Yahoo News
• Fox Business
• Plus many more!