Driving targeted website traffic is only one half of a very important equation. When analyzing websites, we advise our clients to ask themselves the following question:
“When an individual visits your website, what would you like to happen?”
Many will say that they would like that web visitor to become a customer. However, once you have gone through the effort to draw that individual into your website, you must have the proper lead conversion tools in place in order to succeed.
It’s possible to drive droves of traffic from many sources, including social media, press releases, Google Adwords/pay per click advertising and blogging, but if you don’t convert that visitor into at least a prospect, you have failed.
A properly structured landing page with well composed text that induces the web visitor to take action is the key to customer conversions.
Contact one of our consultants for a free initial consultation on lead conversion strategies to begin capitalizing on your web traffic today.