A well-managed Google Adwords or pay per click marketing campaign has the ability to place a small business’ website at the top of Google’s search engine results page almost immediately. When a potential customer performs a search query and clicks on an ad, they are directed immediately to the business’ website or landing page.
In addition, pay per click advertising allows small business owners to selectively target customers while offering accountability for their ad dollars. Since a business only gets charged when a customer clicks on its ad, the business can control exactly how much they’re spending and can properly calculate their return on investment.
Driving targeted traffic to a website is only part of the equation. Converting a web visitor into a customer or a lead is the true pay off. Having a properly structured campaign that directs traffic to the correct landing page is key to turning a surfer into a customer–And in today’s economy, businesses just can’t afford to miss out on a customer conversion.
Although search engines such as Yahoo! and the newly revamped Bing by MSN offer similar searching experiences, Google is by far the overall leader, capturing 67% of all search traffic, according to readwriteweb.com. With those kinds of numbers, it’s no wonder that local businesses are eager to begin advertising online and ditch the freebies that land on the doorstep.
Phoenix Marketing Associates offers professional Google Adwords campaign management services. We can perform the initial set up, keyword research, ad copy structure, landing page development and ongoing management for your company.