Archive for the ‘PMA In The News’ Category
Phoenix Marketing Associates Selected By Grawood Enterprises to Market Green Friendly MoldOff Mold Removal Product
Phoenix Marketing Associates to work direct with manufacturer to boost online presence and sales.
Phoenix, AZ— Phoenix Marketing Associates engaged to perform ongoing search engine optimization and online marketing campaigns for MoldOff, the world’s only eco-friendly mold removal product.
Recently featured on the Today Show, MoldOff is the only green, eco-friendly, pH neutral and biodegradable mold removal product which is completely safe to humans and pets yet strong enough to tackle the largest mold growth problems.
MoldOff removes most mildew stains without scrubbing and in many cases removes the stains with just one application. Unlike chlorine bleach, MoldOff penetrates the dirt and surface and eliminates all spores with proper application, which is also why it is an excellent preventive measure for mold as well as a cleaner.
“MoldOff is a great product whose time has come. We’re excited to market MoldOff nationwide and markedly grow their brand,” said Jason W. Jantzen, President of Phoenix Marketing Associates, LLC.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates Restaurant Client, Tryst Cafe Named Best New Restaurant by Phoenix Magazine
Famed Tryst Café takes honors as “Best New Restaurant” by Phoenix Magazine.
Phoenix, AZ— Phoenix Marketing Associates client, Tryst Cafe has recently been named one of Phoenix’s Best New Restaurants as named by Phoenix Magazine.
Tryst Cafe opened last December and has become a favorite among foodie and general diners alike. Offering a diverse menu ranging from the award winning Hawaiian Breakfast to classics like the “Bring it on” burger, Tryst truly has a diverse menu which will satisfy any palette. In addition, they take pride in offering the very best in fresh, organic fare all the way through their menu including their organic wine, beer and spirits.
Located in North Phoenix off of Tatum and the 101, Tryst now offers live music on Monday evenings along with the most affordable happy hour in town.
Phoenix Marketing Associates currently performs social media marketing and public relations services for Tryst Café as well as for the restaurant ownership group’s other Phoenix area ventures: Sami’s Gyro’s and Mama Gina’s Pizzeria.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Jason Jantzen
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates Introduces New Social Media Marketing Campaign Strategy for Restaurants
New social media marketing initiatives prove their worth by dramatically increasing Facebook “likes” while inducing restaurant visits.
Phoenix, AZ—September 20, 2011—Phoenix Marketing Associates, LLC has recently introduced a unique social media strategy to their growing base of restaurant and hospitality clients which has produced increases of up to 300% in the number of Facebook page likes.
As more and more restaurants are seeing the true value of a Facebook “like”– as evidenced by the billions of dollars that Fortune 500 companies like McDonalds, Olive Garden and Applebees routinely spend, there is a core question which repeatedly comes up: How do we increase our page likes?
The answer and focus of Phoenix Marketing’s strategy, entitled “like only campaigns” which empowers restaurants with even the most modest budgets is a three step process:
- The offer
- The conversion
- Fulfillment
Phoenix Marketing first works with their clients to develop an offer which is strong enough to induce visitors to like their page. In most cases, the value is under $10.00 which is a small price to pay for the benefits derived. Second and utilizing Facebook’s programming capabilities, Phoenix Marketing custom codes a “welcome page” which details the offer and induces the “like.” Upon clicking the “like” button, the custom coded welcome page transforms into a transition page which thanks the guest for liking the page and presents a coupon which can be printed out for fulfillment in the restaurant.
This process accomplishes two goals: 1.The restaurant secures a “like,” and 2. It gives the user a reason to visit the restaurant.
The key to the success of this campaign is dependent on driving targeted traffic to the new Facebook welcome page. This can be accomplished through a paid ad campaign, via Twitter, or through a well messaged and executed email marketing campaign which has produced the best results. Phoenix Marketing’s client, Yogurtology, with three locations in Phoenix was the benefactor of this strategy and increased page likes from 330 to over 1,100 targeted “likes” in only a few months. Phoenix Marketing works with several Phoenix based clients as well as restaurants in five different states.
“We’ve gotten some outstanding results from our “like only” campaigns across the board and are equally excited about the new social media processes we currently have under development,” explained Jason Jantzen, President of Phoenix Marketing Associates.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates Represents Three Clients at ALS Arizona’s Bite Nite 2011 Charity Event
Phoenix Marketing Associates represents Bite Nite Champion, Ling and Louie’s, Phoenix Plastic Surgeon Dr. John Bass and performs social media management for the ALS Association of Arizona.
Engaged three months ago to participate on the ALS Arizona Bite Nite committee, Jason Jantzen, President of Phoenix Marketing Associates and staff were also asked to perform the social media management duties for the ALS Association leading up to Bite Nite 2011.
The event featured five of the Valley’s top restaurants including client, Ling and Louie’s Asian Bar and Grill, 5th and Wine, Cien Agaves, Wildfish Seafood Grill and Humble Pie. All restaurants were required to provide the 400+ attendees with an appetizer, entrée, drink and dessert which were to be voted on and a champion determined. At the end of the evening, Ling and Louie’s took home the title belt.
It was a great event for Ling and Louie’s having received several radio and print spots leading up to the event in addition to the championship belt.
Additionally, we got our “Top Doc 2011” client engaged in the event as well as he agreed to donate a $3,450 Botox Bonanza item to the live auction with all proceeds benefitting the ALS Association. Dr. Bass also received some great exposure in the form of social media marketing leading up to Bite Nite, signage at the event and a nice admission into the evening’s program.
For all three clients, our firm aided in the overall promotion of the event through traditional PR, securing a TV spot on ABC 15’s Sonoran Living as well as an extensive social media campaign.
For details on the event please visit http://www.bitenite.org
Phoenix Marketing Associates Engaged to Perform Online Marketing and Public Relations Services for Dr. John W. Bass
Phoenix marketing firm expands into medical field with recent engagement by plastic surgeon.
Jason Jantzen, President of Phoenix Marketing Associates Featured as Expert Source on 3TV
3 On Your Side reporter Carey Pena interviews local inventor, Rick Goulian who claims Facebook bilked him out of thousands of dollars in false clicks to his website. Jantzen was interviewed and provided sound advice to those who want to succeed in marketing their business within the space of social media. As a follow up, Jantzen has contacted Goulian to offer complimentary services to help get him back on track.
Phoenix Marketing Associates Engaged to Perform Online Marketing and Public Relations Services for Wilderness Tactical Products
Nationwide tactical equipment manufacturer and retailer hires Phoenix Marketing Associates, LLC as marketing management firm of record.
Phoenix, AZ— Wilderness Tactical Products, LLC, a Phoenix based manufacturer and online retailer of tactical gear, clothing and equipment has recently hired the services of Phoenix Marketing Associates, LLC to increase their overall online presence and handle public relations duties.
In operation for nearly 30 years, Wilderness Tactical Products has recently undergone a website makeover which allows Phoenix Marketing Associates to properly optimize their website for organic search and add keyword rich content through regular blogging.
Phoenix Marketing Associates will also administer all of Wilderness’ public relations functions which is a regular, ongoing need as Wilderness is one of the industry’s most innovative manufacturers and are continually introducing new products.
“We really appreciate the quality of work product and level of follow up that Phoenix Marketing provides—we’re already seeing a real increase in our online visibility and sales,” explains Sam Dezonia, VP of Wilderness Tactical Products.
“Wilderness Tactical Products has a long standing tradition for quality and we’re grateful for the level of trust they have embedded with our firm. We really look forward to expanding their online presence and exposing their company to new audiences,” said Jason Jantzen, President of Phoenix Marketing Associates.
About Wilderness Tactical Products:
Wilderness Tactical Products, L.L.C. was founded in 1981 to fill the needs of people who demanded durable, high-quality tactical equipment. Their products have been tested from the icy mountain peaks of South America to the blistering Sonoran desert for nearly 30 years and they have proven themselves time and again. Wilderness Tactical Products’ branded products have consistently been favorites of serious outdoors people, mountain climbers, search and rescue, American Pistol Institute and Gunsite personnel, as well as armed military, intelligence, police, instruction and civilian professionals around the world. For additional information please call 1-800-775-5650 or visit http://www.TheWilderness.com
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses who wish to increase their overall exposure to their target market both online and in print. Phoenix Marketing Associates utilizes an integrated approach to marketing through search engine optimization, website content creation, public relations, paid search and social media campaign management.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates Teams Up with The Leukemia and Lymphoma Society for Light the Night Walk
Phoenix Marketing Associates has recently joined forces with ResCare Home Care and the Williams Community Foundation to participate in the annual Leukemia and Lymphoma Society’s Light the Night Walk. The Light the Night Walk is the main fundraising arm for the Leukemia and Lymphoma Society which pays tribute and brings hope to thousands of people battling blood cancers and commemorates loved ones lost. 
This year’s East Valley walk will take place at Tempe Beach Park on Saturday, November 13, 2010. Walkers of all ages and abilities are welcome to participate in the event either by joining an existing team or forming their own.
Funds raised from the event will go towards advancing research and treatment of several forms of blood cancers.
- A donation of $25 provides patients and their loved ones with FREE booklets that contain up-to-date information on their disease and help them make informed decisions about their treatment options.
- A donation of $50 makes possible a Family Support group with a trained facilitator where comfort can be found and experiences can be shared among patients and family members.
- A donation of $100 helps supply laboratory researchers with supplies and materials critical to carrying out their search for cures.
- A donation of $1,000 makes possible one- on-one conversations with health care specialists who provide patients with information about their disease, treatment options, and helps prepare them with questions for their health care team.
To make a donation, please visit Phoenix Marketing Associates’ fundraising page.
Phoenix Marketing Associates’ Website Cracks Google’s First Page In Only Sixty-Five Days
PhoenixMarketingAssociates.com ranks on Google’s first page organically for targeted keyword search terms.
Phoenix, AZ July 28, 2010—Filed under the “toot your own horn” category, Phoenix Marketing Associates announced today that their current website www.PhoenixMarketingAssociates.com now shows up on page one of Google’s search results for keyword search terms, “Phoenix Marketing Company” and “Phoenix Marketing Firm.”
Considering the fact that the company competes against what is likely the most competitive and knowledgeable category in terms of search engine optimization, this is an especially remarkable feat.
By following a simple optimization formula which caters to Google’s recently introduce search platform, “Caffeine,” Phoenix Marketing Associates has steadily moved up the search engine results pages since launching the website on May 24, 2010.
Jason Jantzen, President of Phoenix Marketing Associates, explains their strategy. “We’ve firmly adhered to the principal of ‘content is king’ by continually adding fresh, relevant content to our website and performing above board optimization techniques combined with driving targeted traffic through social media.”
The company understands that it’s possible for their current listing to temporarily bounce back to page two on occasion, but feels confident that by adding future, relevant content that they will firmly secure their place on page one for the aforementioned search terms in additional to other keywords.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates to Perform Marketing and PR Services for Desert Island Restaurants
Phoenix Marketing Associates, LLC engaged to perform online marketing, public relations and social media duties for Valley-based restaurant group, Desert Island Restaurants, LLC.
Phoenix, AZ— Desert Island Restaurants, LLC, a management entity that oversees operations of five franchised Ruth’s Chris Steak Houses, two Romano’s Macaroni Grills, a Thaifoon–Taste of Asia Restaurant and Ling & Louie’s Asian Bar and Grill will employ the marketing and promotional services of Phoenix Marketing Associates, LLC.
The initial concentration for Phoenix Marketing Associates will be on increasing overall awareness for their emerging Ling and Louie’s brand both online and within the media. With a total of three franchised locations in existence—two in Denver and one in Chandler, plus their corporate location in Scottsdale, Desert Island Restaurants is looking to Phoenix Marketing Associates to help position the brand for rapid expansion through franchising.
Upon assisting with the website makeover to www.LingandLouie’s.com , Phoenix Marketing Associates will implement a comprehensive online marketing strategy through best practices in search engine optimization, website content creation, PR and ongoing development of social media campaigns.
Jason Jantzen, President of Phoenix Marketing Associates comments on his firm’s engagement, “Our Company is very excited to begin working with Desert Island Restaurants and the Ling and Louie’s brand–we’re very confident in our ability to bring national recognition through online exposure and markedly accelerate their franchising processes.”
Paul Shashaty, Marketing and Brand Manager for Desert Island Restaurants comments, “We’re very familiar with Phoenix Marketing’s ability to drive targeted, online traffic through creative means and elevating exposure which will play a major role in growing our Ling and Louie’s brand.”
About Desert Island Restaurants:
Founded and led by veteran restaurateur Randy Schoch, Desert Island Restaurants, LLC, is a management entity that oversees operations of five franchised Ruth’s Chris Steak House® and two Romano’s Macaroni Grill® restaurants located throughout the Hawaiian Islands, as well as the Thaifoon—Taste of Asia and Ling & Louie’s Asian Bar and Grill restaurants located throughout the western United States. For more information please visit http://www.DesertIslandRestaurants.com
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com