Archive for the ‘Websites’ Category
Phoenix Marketing Associates’ Website Cracks Google’s First Page In Only Sixty-Five Days
PhoenixMarketingAssociates.com ranks on Google’s first page organically for targeted keyword search terms.
Phoenix, AZ July 28, 2010—Filed under the “toot your own horn” category, Phoenix Marketing Associates announced today that their current website www.PhoenixMarketingAssociates.com now shows up on page one of Google’s search results for keyword search terms, “Phoenix Marketing Company” and “Phoenix Marketing Firm.”
Considering the fact that the company competes against what is likely the most competitive and knowledgeable category in terms of search engine optimization, this is an especially remarkable feat.
By following a simple optimization formula which caters to Google’s recently introduce search platform, “Caffeine,” Phoenix Marketing Associates has steadily moved up the search engine results pages since launching the website on May 24, 2010.
Jason Jantzen, President of Phoenix Marketing Associates, explains their strategy. “We’ve firmly adhered to the principal of ‘content is king’ by continually adding fresh, relevant content to our website and performing above board optimization techniques combined with driving targeted traffic through social media.”
The company understands that it’s possible for their current listing to temporarily bounce back to page two on occasion, but feels confident that by adding future, relevant content that they will firmly secure their place on page one for the aforementioned search terms in additional to other keywords.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Phoenix Marketing Associates
602-282-0202
Small Business Websites Need a CMS
Marketing your small business online is a process which rewards the swift and penalizes the idle. If your small business can’t afford to have a skilled website developer on staff full time, then your website needs to be operating on a CMS (content management system) platform.
In its most basic sense, a Content Management System allows the everyday business owner to bypass the expense of paying a developer $100.00/hr every time they want to make minor changes to their website. A CMS platform enables individuals who do not know how to write HTML code to make changes and additions to their website at will through the use of WYSIWYG (what you see is what you get) technology.
The majority of small business owners have no idea how to make changes or additions to their website—which is why most remain static and don’t do a good job at marketing their business and converting web traffic into customers. There are several CMS platforms available from the costly, one-off custom built to the little to no cost platforms like Joomla and WordPress.
Google’s recent introduction of Caffeine, their new search engine platform, now allows for the indexing of information at a much faster rate–meaning that Google’s search engine is constantly looking for and rewarding websites with the freshest and most relevant content. In essence, if you can’t add content to your website on a regular basis, you will disappear.
Through a CMS, you can also install plug-ins which allow for on-page optimization of your website from the page titles to the descriptions and keywords associated with a particular page. Complete the on-page process by adding keyword rich text on your home page with anchor text pointing to pages within your site.
A CMS also allows for the creation of additional web pages which feature new products, services or specials—things that are continually evolving for most small businesses. You can also create specific landing pages to drive targeted traffic which are hidden and non-navigable and whose only purpose is to promote a particular offer.
WordPress CMS platforms are especially useful for performing blogging functions. Blogging is a great way to add keyword rich content which should be promoted through social media and bookmarking websites to drive additional traffic. Remember, every additional page that is created is an additional page that will be indexed by Google Caffeine which helps move your website up the search engine results and in front of your target audience.
Use Your Website As The Marketing Tool It Was Meant To Be
A company’s website by far, has the broadest reach of any sales or marketing tool available to the company. A lot of business owners have come to that actualization and launched a website with all of the basic company info: products, services, location, etc….
But most have not taken their online marketing to the next step, which is to position or optimize their website for search and convert website visitors into customers.
From a marketing standpoint, the internet is becoming more and more competitive with millions of websites and topics vying for the typical web surfer’s attention. Perhaps most frustrating to web surfers is visiting a website which appears to fulfill their search query, only to dupe them into some MLM scheme.
Phoenix Marketing Associates recommends a strategic approach to marketing which takes into account several marketing variables.
When analyzing a website, the first question that should be asked is, “When someone visits my site, what do I want to happen?”
There are many successful companies out there whom are completely content with providing informational content to their visitors without engagement. However, if you’re like most business owners, you probably would prefer to turn that web visitor into a customer or at the very least a lead.
For most businesses, the following approach to online marketing should do a good job of covering the bases:
• Basic On-page SEO
• Initial directory submissions
• Continual content creation
• Social media
• Paid search/Google AdWords
• Email marketing/data mining
In future posts, we’ll dive deeper into these individual subjects, but for now, a brief overview:
On-page SEO:
• Proper page title, meta description and search keywords embedded into copy.
Directory Submissions:
• The basics: Google, Bing, Yahoo and DMOZ
Content Creation:
• Content creation is very important—as a general rule, the more the better. Regular postings or updates to your website are critical to performing well in organic search.
Social Media:
• Facebook and Twitter are excellent vehicles for driving targeted web traffic to specific landing pages on your website or blasting out specific offers to potential customers.
Paid Search/Google Adwords:
• A properly set up and managed Google pay per click campaign can position your company in front of potential customers immediately. No other vehicle promotes your company to individuals searching for your product or service better or more efficiently than Google Adwords.
Email Marketing:
• Loyalty campaigns are an excellent way to stay in front of your existing customers as well as endearing yourself to new ones through new product or service promotions.