Archive for the ‘Social Media’ Category
Phoenix Marketing Associates Introduces New Social Media Marketing Campaign Strategy for Restaurants
New social media marketing initiatives prove their worth by dramatically increasing Facebook “likes” while inducing restaurant visits.
Phoenix, AZ—September 20, 2011—Phoenix Marketing Associates, LLC has recently introduced a unique social media strategy to their growing base of restaurant and hospitality clients which has produced increases of up to 300% in the number of Facebook page likes.
As more and more restaurants are seeing the true value of a Facebook “like”– as evidenced by the billions of dollars that Fortune 500 companies like McDonalds, Olive Garden and Applebees routinely spend, there is a core question which repeatedly comes up: How do we increase our page likes?
The answer and focus of Phoenix Marketing’s strategy, entitled “like only campaigns” which empowers restaurants with even the most modest budgets is a three step process:
- The offer
- The conversion
- Fulfillment
Phoenix Marketing first works with their clients to develop an offer which is strong enough to induce visitors to like their page. In most cases, the value is under $10.00 which is a small price to pay for the benefits derived. Second and utilizing Facebook’s programming capabilities, Phoenix Marketing custom codes a “welcome page” which details the offer and induces the “like.” Upon clicking the “like” button, the custom coded welcome page transforms into a transition page which thanks the guest for liking the page and presents a coupon which can be printed out for fulfillment in the restaurant.
This process accomplishes two goals: 1.The restaurant secures a “like,” and 2. It gives the user a reason to visit the restaurant.
The key to the success of this campaign is dependent on driving targeted traffic to the new Facebook welcome page. This can be accomplished through a paid ad campaign, via Twitter, or through a well messaged and executed email marketing campaign which has produced the best results. Phoenix Marketing’s client, Yogurtology, with three locations in Phoenix was the benefactor of this strategy and increased page likes from 330 to over 1,100 targeted “likes” in only a few months. Phoenix Marketing works with several Phoenix based clients as well as restaurants in five different states.
“We’ve gotten some outstanding results from our “like only” campaigns across the board and are equally excited about the new social media processes we currently have under development,” explained Jason Jantzen, President of Phoenix Marketing Associates.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Phoenix Marketing Associates
602-282-0202
TV Segment Secured for Phoenix Marketing’s Restaurant Client, Mama Gina’s Pizzeria
Mama Gina’s Pizzeria recently made an appearance on the popular Sonoran Living Live television show on ABC 15. Â Mama Gina’s was given two segments in which they demonstrated two of their popular, yet easy to make at home dishes. Â In tune with the upcoming Cardinals football season, and given the fact that they are located in Westgate, owner, Sami Khnanisho demonstrated an easy game day dish: Â The Breakfast Stromboli
Mama Gina’s is part of an ownership group which owns two other restaurants: Â Tryst Cafe and Sami’s Gyros. Phoenix Marketing Associates performs all marketing and PR functions for the three locations.
Using Coupons in Social Media and The Power of Suggestion
Our social media specialists are at it again! In this example, we demonstrate how we use coupons to incentivize Facebook “likes” through Twitter in this example of our Salt Lake City based client, Thaifoon Taste of Asia.
The interaction on Twitter begins when our social media specialist spots this Tweet:
@brianKlepper: Eating hot food on a hot day is not such a hot idea. 10:40am, Jul 19 from Plume
Knowing that our client, Thaifoon – Taste of Asia, offers a variety of salads, our social media specialist selects one that sounds particularly yummy and responds to @brianKlepper by Tweeting:
@thaifoonutah: @brianklepper You need this! AHI TUNA SALAD- ahi w/ greens, carrots, tomatoes, red peppers, cilantro, ginger, miso-ginger vinaigrette. 10:49am, Jul 19 from HootSuite
This enticing description of the Ahi Tuna Salad catches brianklepper’s eye, so he Tweets back
@brianKlepper: @thaifoonutah sounds nice, refreshing and light for a summer day. Thanks! 10:56am, Jul 19 from Plume
Sensing an opportunity, our social media specialist takes it a step further. She knows that Phoenix Marketing Associates has developed a “like-only” campaign for Thaifoon which involved designing this graphic to increase Facebook likes:
The graphic appears to people who go to Thaifoon’s Facebook page but are not yet fans of the  page.  Once they click “like”, they get this coupon:
Since brianKlepper has already shown interest in one of Thaifoon’s dishes, our social media  specialist decides to try to entice him to come in to try the salad she mentioned earlier by offering him an incentive.
thaifoonutah Jul 19, 12:24pm via HootSuite
@brianKlepper You bet! If you want free lettuce wraps & a $10 off coupon, “like” our FB pg then scroll to see coupon! http://ow.ly/5IncW
This is a win-win for our client and for brianKlepper. Our client has had an opportunity to build rapport with a potential customer and has gained a new Facebook fan. brianKlepper has been introduced to new a new restaurant that offers a dish that sounds appealing, gotten a coupon for free lettuce wraps and can even print out a coupon for an additional $10 off his visit!
Ah, the power of social media!
Restaurant Marketing Results with Real Time Twitter Campaign
The following details real time Twitter conversations between followers and our social media specialists:
The FourSquare Intervention
“The FourSquare Intervention” is a move that can be made when someone on our Twitter feed checks in on FourSquare. It starts something like this:
TIR_Prez: I’m at Subway (818 W Broadway Rd, Priest Dr, Tempe) http://4sq.com/nofEz1
We notice that TIR_Prez is checking in at a restaurant—there’s only one way for our client, Sami’s Gyros, to deal with this misstep by TIR_Prez:
samisgyros: @tir_prez Ah, man, you should have come to @samisgyros and gotten one of these! http://ow.ly/i/dY5o
Noting that TIR_Prez had checked in at Subway, we counter with an irresistible photo of Sami’s Chicago Original Cheeseburger. As we suspected, TIR_Prez falls victim to our prey and responds:
TIR_Prez: @samisgyros Chicago favorites?! Enough said 
5:24pm, Jul 06 from Twitter for iPhone
To further entice the already interested TIR_Prez, we offer another mouthwatering picture of something on the menu we guess he might like:
samisgyros: @tir_prez How’s this look for a Chicago Favorite? http://ow.ly/i/e0o1 9:32am, Jul 07 from HootSuite
This hooks TIR_Pres. His craving now uncontrollable, he asks:
TIR_Prez: @samisgyros where r u guys located? 12:23pm, Jul 07 from Twitter for iPhone
We’ve got him!
samisgyros: @tir_prez Does this help? http://ow.ly/5z9Z3 12:30pm, Jul 07 from HootSuite
Having posted a link to Sami’s Gyros site that shows an aerial shot of the location, TIR_Pres now has lunch plans:
TIR_Prez: @samisgyros very much lol I have 2 quick appts then i am gonna stop by and eat 12:32pm, Jul 07 from Twitter for iPhone
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The Recommendation
“The Recommendation” is made possible by the fact that Phoenix Marketing Associates’ social media experts are on the job, monitoring our clients’ accounts, during the whole work day.
“The Recommendation” starts when one of our social media experts notices that someone on our Twitter feeds has Tweeted about looking for a product or service that one of our clients offers:
RielDeal: Hey #glutenfree friends: know a dinner meeting spot that is reasonable &near Scottsdale. Hv 2 find a place. first though nourish…others? 3:54pm, Jul 06 from Web
Because we have a client near Scottsdale who offers a great gluten free menu, we quickly reply with an invitation and a link to our client’s website:
trystcafe: @rieldeal Have you checked out our menu? Lots of amazing gluten free dishes & a charming setting! Would love 2 welcome u! http://ow.ly/5yZL0 9:37am, Jul 07 from HootSuite
This turns out to be a great connection because RielDeal has heard of our client, Tryst Café, but is not yet a regular customer:
RielDeal: @trystcafe Yes! I haven’t had the chance to stop in yet. For the meeting we are looking for something a bit south of where you are. TY! 9:48am, Jul 07 from Web
Unfortunatley, ReilDeal puts up a bit of a road block by mentioning that she was looking for something in a different area, but our social media expert tries to entice RealDeal by mentioning some particularly intriguing dishes that our client offers:
trystcafe: @rieldeal Well, darn. Hopefully we’ll see you soon anyway! Try our GF NATURALLY RAISED GRILLED CHICKEN, BEEF BURGER, PORTOBELLO & more! 12:12pm, Jul 07 from HootSuite
This suggestion is enough to change RielDeal’s mind!
RielDeal: @trystcafe yumm! ok friends, who wants do to #glutenfree meal (lunch or dinner)? it’s a bit north for me, but hear worth it! 12:25pm, Jul 07 from Web
Not only is RielDeal’s mind changed, but she now states that she “[hears it’s] worth it!” She is now setting up her meal with her friends with our client as her number one choice:
@cesargamez @hiBrie @JessicaOnAWire @theGr8Alex what about @trystcafe? it is on tatum just south of deer valley rd!
Her friends are happy that RielDeal has found a place for them and respond:
JessicaOnAWire 12:56pm via Twitter for Android
@hiBrie @RielDeal @cesargamez @theGr8Alex @trystcafe lets do it!
theGr8Alex 1:00pm via TweetDeck
@JessicaOnAWire @hiBrie @RielDeal @cesargamez @trystcafe see you then!
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Tryst Cafe in Phoenix, AZ had its grand opening in November, 2010, featuring a delicious breakfast, lunch and dinner menu, as well as a wide variety of sumptuous wines and spirits. http://trystcafe.com
Sami’s Gyros features Mediterranean cuisine and Chicago favorites right here in Phoenix, AZ. Their delectable menu features fresh cooked, healthy items, including specialty sauces they make in-house. http://www.samisgyros.net/
Twitter Marketing for Restaurants Mini-Case Study: Sami’s Gyros Real Time Results
Below is a screen shot example of our social media specialist, Amy Kundinger at work on the Sami’s Gyros campaign. By examining from the bottom-up, you’ll see the power of Twitter’s real time interaction at play on June 29, 2011. That morning, Amy tweeted out a typical lunch special from Sami’s Gyros which detailed the offering and directed followers to Sami’s Facebook account where they would see an image of the special. We use this technique a lot as you have the opportunity to expose the Twitter follower to your Facebook page as well and potentially gain a page like out of it.
Twitter follower “dimajanation” inquires about the special, Amy responds by elaborating on the special, demonstrating intimate knowledge of Sami’s menu, and “dimajanation” responds back with “awesome” since his question was answered.
That afternoon, “dimajanation” responds back, thanks us for the information and reaffirms that he did indeed visit Sami’s Gyros and had a fantastic guest experience.
PMA and our team of social media specialists follow a very structured program when managing social media campaigns for our clients which allows for regular posting to Facebook, several daily tweets on Twitter, real-time monitoring of mentions and proactive social engagement with followers. Â We take the time to truly understand your brand so we can effectively communicate your brand promise within the space of social media.
Sami’s Gyro’s is located at: 1158 W Washington St # 106, Tempe, AZ 85281
Phoenix Marketing Associates Represents Three Clients at ALS Arizona’s Bite Nite 2011 Charity Event
Phoenix Marketing Associates represents Bite Nite Champion, Ling and Louie’s, Phoenix Plastic Surgeon Dr. John Bass and performs social media management for the ALS Association of Arizona.
Engaged three months ago to participate on the ALS Arizona Bite Nite committee, Jason Jantzen, President of Phoenix Marketing Associates and staff were also asked to perform the social media management duties for the ALS Association leading up to Bite Nite 2011.
The event featured five of the Valley’s top restaurants including client, Ling and Louie’s Asian Bar and Grill, 5th and Wine, Cien Agaves, Wildfish Seafood Grill and Humble Pie. All restaurants were required to provide the 400+ attendees with an appetizer, entrée, drink and dessert which were to be voted on and a champion determined. At the end of the evening, Ling and Louie’s took home the title belt.
It was a great event for Ling and Louie’s having received several radio and print spots leading up to the event in addition to the championship belt.
Additionally, we got our “Top Doc 2011” client engaged in the event as well as he agreed to donate a $3,450 Botox Bonanza item to the live auction with all proceeds benefitting the ALS Association. Dr. Bass also received some great exposure in the form of social media marketing leading up to Bite Nite, signage at the event and a nice admission into the evening’s program.
For all three clients, our firm aided in the overall promotion of the event through traditional PR, securing a TV spot on ABC 15’s Sonoran Living as well as an extensive social media campaign.
For details on the event please visit http://www.bitenite.org
Tryst Cafe TV Spot Procured by Phoenix Marketing Associates
Recently, Tryst Cafe, a very popular North Phoenix restaurant was featured on FOX 10′s am morning show as a result of PMA’s first media push for Tryst. Â Featuring owner, Lisa Khnanisho and Chef Daniel, they artfully prepared one of their signature dishes: Â the Grilled Chicken and Goat Cheese Salad.
Tryst Cafe has received quite a bit of local media attention as of late including a feature in the New Times and an upcoming spread in Phoenix Magazine. Â Tryst Cafe features fresh, organic and natural fare all set in an upbeat, casual atmosphere. Â Tryst Cafe has hit a real sweet spot in tapping into Phoenix’s thriving foodie community, much through the social media campaign management efforts of PMA.
Facebook Campaign for Phoenix Restaurant Client Yogurtology Results in Dramatic Increase in LIKES – Mini Case Study
The social media campaign was based on implementing what’s called, “like only” content whereas visitors to the Yogurtology fan page who had not previously “liked” the page were first welcomed with an opportunity to LIKE the page in exchange for a “sweet deal” on Yogurtology frozen yogurt.
Social Media Restaurant Marketing with Twitter Delivers – Mini Case Study
Leverage is Key to Effective Social Media Marketing
When developing a social media presence, it’s important to put together a well thought out content creation strategy which will provide a road map for your social media campaign. Â Having your content strategy in place will allow you to pump out relevant and interesting content which we all know is important…but why? Â The answer is LEVERAGE.
Those who are most successful at marketing businesses on Twitter, Facebook, LinkedIn or Foursquare truly understand the power of leverage and how important it is to build up your following. Â Having a large Twitter following or base of fans on Facebook is great, but it’s the content you put out there that will allow you to leverage your social media presence. Â Why? Â Because relevant and interesting content is much more likely to be “re-tweeted” on Twitter or shared on personal Facebook walls. What this means is that you now are not only posting and exposing your brand to your base of followers, but you have now leveraged the followers of that person who just shared your content.
For example, if your company only has a few hundred followers on Twitter, but you post an interesting tweet with a link back to your website which is re-tweeted by someone with several thousand followers, then your content and link to your site is potentially now in front of thousands of people. Â The more targeted followers you have, the greater the likelihood that this example of leverage will be actualized.
Let’s say you have a company Facebook account where you post savory pictures of your best restaurant dishes, you again have the ability to utilize leverage. Â This happens anytime someone “likes” your post, comments on it or at best, shares it on their wall. Â Now, people who may have never even heard of your business or brand are exposed to your product on their Facebook wall–if they like it, they may choose to share with their friends–and so it grows virally.
Foursquare is another great example of leverage at work. Â When someone checks-in to your location, they have the ability to either share with their Twitter base or with their Facebook friends. Â That post would say, “Tom just checked into your location” with a link that maps it out–this message is then shared and again to a completely new base of social media users who may have never been exposed to your brand.