Archive for the ‘Public Relations (PR)’ Category
Famous Dave’s BBQ Restaurant in Reno Engages Phoenix Marketing Associates for Social Media Marketing Services
Phoenix Marketing Associates to manage social media marketing campaigns for Reno, NV location of Famous Dave’s Barbecue.
Phoenix, AZ— Adding to their growing list of restaurant marketing clients, Phoenix Marketing Associates has been tapped to manage the Facebook and Twitter social media marketing efforts of one of Famous Dave’s newest locations in Reno, NV. This will be the third Famous Dave’s location managed by Phoenix Marketing Associates. 
Phoenix Marketing Associates will begin designing their new Facebook timeline with a new cover photo and custom coding apps built into the new timeline format. In addition, Phoenix Marketing Associates will manage the Reno location’s Twitter account. The account will be placed on special software designed to rapidly increase Twitter followers while a structured Twitter campaign is executed. Followers of the accounts will be engaged socially and encouraged to follow the brand on Facebook and take advantage of special offers.
“We really enjoy working with the Famous Dave’s brand and have had great success with the locations we manage in California and expect fantastic results for Reno.” commented Jason Jantzen, President of Phoenix Marketing Associates.
Phoenix Marketing Associates is known as one of the nation’s emerging marketing firms to cater to the restaurant industry and works with restaurant clients throughout seven Western States; from the single unit owner/operator to the multi-unit franchise or franchisee.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Secures 3 TV Spots for Restaurant Marketing Client, Ling and Louie’s in Scottsdale and Denver
Televised coverage procured in Denver and Phoenix Markets for Chinese New Year Celebration.
This past week, Ling and Louie’s Asian Bar and Grill celebrated New Year’s all over again with their annual push during Chinese New Year with this year marking the festive Year of the Dragon. Celebrated and managed by PMA in all franchised locations in Scottsdale, Denver, Boise, Anchorage and sister restaurant Thaifoon in Salt Lake City, the franchise offered guests a delicious Feast of Fortune menu featuring more traditional fare. 
Tapped with PR duties for the event on short notice, our firm was able to secure two spots in the Phoenix market and one in Denver in addition to several write ups online covering the festivities from January 20-23rd.
Phoenix Marketing performs a multitude of marketing duties for the Ling and Louie’s franchise including branding, strategic planning of multi-state promotions, public relations, online marketing, social media campaign management and email marketing, among others.
Coverage was obtained on Phoenix ABC Affiliate, Channel 15′s Sonoran Living where Ling and Louie’s enjoyed 3 segments, Good Morning Arizona, Channel 3′s Saturday Morning show and Denver FOX Affiliate FOX 31, also 3 live segments.
Sonoran Living:
Denver FOX 31:
JDRF PROMISE BALL 2012 RAISES OVER $800,000
Phoenix, AZ -On Saturday, January 21, more than 500 guests gathered at The Phoenician Resort to celebrate the 12th anniversary of The Promise Ball for the JDRF Desert Southwest Chapter. The evening’s goal was to raise funds to help find a cure, treatment and prevention for type 1 diabetes. The event raised over $800,000. The Ball included cocktails, dinner, dancing, silent and live auctions and a special appearance by musician and celebrity honoree Bret Michaels.
“We are thrilled to have raised so much money at this year’s Promise Ball and Bret was instrumental in making that happen”, said Ken Brissa. JDRF Executive Director. “Bret is selfless when it comes to using his celebrity and influence to raise money and awareness for JDRF and our cause.” Michaels’ live auction items, a destination concert on a private plane and autographed guitars, raised $78,000. Michaels was honored with the Tom Crawford Power of One Award, named after the late father of a type 1 son and JDRF advocate.
This year’s Promise Ball theme was A Galaxy of Possibilities. Attendees included Vicki Santo and Linda Santo-Brown, the wife and daughter of Ron Santo who was recently named to Major League Baseball’s Hall of Fame. Santo, a Scottsdale resident, passed away in December 2010. To recognize his decades of support for JDRF the Arizona Walks will be named the “Walk to Cure Diabetes Celebrating Ron Santo” starting in 2012.
About the Juvenile Diabetes Research Foundation:
JDRF was founded in 1970 by the parents of children with juvenile diabetes-a disease that strikes children suddenly, makes them insulin-dependent for life and carries the constant threat of devastating complications. Since its inception, JDRF has provided nearly $1.3 billion to diabetes research worldwide. More than 80 percent of JDRF’s expenditures directly support research and research-related education. JDRF’s mission is constant: to find a cure for diabetes and its complications through the support of research. For more information about JDRF, visit http://www.jdrfdsw.com
JDRF Contact: Ken Brissa, 602-224-1800
Bret Michaels Contact: Steve Martinez, SME Entertainment Group, LLC 310-207-2233
Phoenix Marketing Associates manages the JDRF Southwest Chapter’s marketing communications and social media campaign strategies.
Phoenix Marketing Associates’ Restaurant Client, Thaifoon Taste of Asia in Salt Lake City TV Spot
In a much needed celebration of the return of the Utah Jazz to the Gateway Center this holiday season, PMA client, Thaifoon Taste of Asia in Salt Lake City made an appearance on local CBS affiliate, KUTV Channel 2 to demonstrate a special off-menu dish.
Makayla Denton from Thaifoon hit the noon news show to discuss the ending of the NBA lockout and demonstrate the preparation of their Blackened Ahi Tuna Sliders with Garlic Parmesan fries–on special every Jazz home game for $10.99. Phoenix Marketing Associates performs online marketing, email marketing and social media campaign management for Thaifoon.
See video below:
http://connect2utah.com/fresh-from-the-kitchen-story/?nxd_id=195507
Ling and Louie’s Scottsdale Performs TV Cooking Demonstration on FOX 10
Ling and Louie’s Asian Bar and Grill’s Scottsdale restaurant recently made an appearance on local Fox affiliate, channel 10 to demonstrate one of their featured menu items during their Woktoberfest promotion–a clever idea rooted in their modern Asian menu mixed with traditional German Oktoberfest food items.
GM John Banquil perfectly executed the live cooking demonstration of the “Wokin’ Hot Brats” dish in a Woktoberfest wok–which were given out daily at their Scottsdale restaurant as part of the prize offering that included a trip for two to the Widmer Brothers Brewery in Portland.
Phoenix Marketing Associates performs marketing and PR services for Ling and Louie’s:
What’s Cooking: Ling & Louie’s Woktoberfest: MyFoxPHOENIX.com
Phoenix Marketing Associates Client, Yogurtology Teams up with the Phoenix Fire Department for Annual Smoke Alarm Walk
Local Yogurtology franchisees takes cause to heart; provide incentive to community to replace old smoke alarms.
Phoenix, AZ—October 7, 2011— Jim and Mindi Osborn, owners of three Valley Yogurtology locations and long time supporters of the Phoenix Fire Department’s annual smoke alarm walk have announced a program which incentivizes the community to change out their old smoke alarm while catering to sweet tooths everywhere.
This Saturday, October 8th, bring your old smoke detector to the participating Kierland Village Center, Shea Scottsdale Center and Scottsdale Fashion Square locations along with your receipt of a newly purchased smoke alarm and receive a free cup of Yogurtology frozen yogurt. Offer good at these locations only.
The annual smoke alarm walk has been very close to the hearts of the Osborn’s since 2005 when they tragically lost their son, T.J. in an apartment fire. The senseless loss was due to the lack of a working smoke alarm in the apartment which also claimed the lives of two other individuals.
The event at the three Yogurtology locations coincides with the Phoenix Fire Department’s efforts this Saturday where uniformed firemen and volunteers will walk door to door through Valley neighborhoods educating residents on the dangers of fire and installing new smoke alarms free of charge. To date, the collective efforts of the Phoenix Fire Department and the Osborn’s have resulted in nearly 8,000 new smoke alarm installations.
“We’re very grateful to be partnering with the Osborn’s and Yogurtology for this important event–their efforts will truly raise awareness within the community which is key to the success of our annual smoke alarm walk,” explained Captain Lisa Jones of the Phoenix Fire Department.
“We’re honored to have worked with Mayor Gordon’s office and the Phoenix Fire Department for six years now and hope our efforts pay dividends in raising awareness of the importance of replacing old smoke alarms,” explained Jim Osborn.
Residents wishing to participate are encouraged to visit the following locations on October 8th:
Yogurtology Yogurtology
Kierland Village Center Shea Scottsdale Center
6501 E. Greenway Parkway, #150 10749 N. Scottsdale Road, #103
Scottsdale, AZ 85254 Scottsdale, AZ 85260
Yogurtology
Scottsdale Fashion Square
7014 E. Camelback Road, #545
Scottsdale, AZ 85251
Phoenix Marketing Associates currently manages social media marketing, PR and email marketing campaigns for the three Scottsdale Yogurtology locations.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Jason W. Jantzen
Phoenix Marketing Associates
602-282-0202
New Times Best of Phoenix 2011 Award for Restaurant Client, Tryst Cafe
PMA is thrilled to announce that our client, Tryst Cafe has been named a New Times Best of Phoenix winner in two categories: Best breakfast in N. Phoenix and Best use of green beans!
Tryst Cafe burst onto the scene late last year and has been an immediate hit with the foodie crowd because of their fresh, organic fare, unique menu and dedication to providing quality meals you can’t get anywhere else. Undoubtedly, their Hawaiian Breakfast menu item played a large role in putting them over the top–a must try!
Phoenix Marketing Associates currently performs several services for Tryst Cafe including social media campaign management and public relations duties–you can view a recent spot procured on Sonoran Living Live here.
TV Segment Secured for Phoenix Marketing’s Restaurant Client, Mama Gina’s Pizzeria
Mama Gina’s Pizzeria recently made an appearance on the popular Sonoran Living Live television show on ABC 15. Mama Gina’s was given two segments in which they demonstrated two of their popular, yet easy to make at home dishes. In tune with the upcoming Cardinals football season, and given the fact that they are located in Westgate, owner, Sami Khnanisho demonstrated an easy game day dish: The Breakfast Stromboli
Mama Gina’s is part of an ownership group which owns two other restaurants: Tryst Cafe and Sami’s Gyros. Phoenix Marketing Associates performs all marketing and PR functions for the three locations.
Phoenix Top Doc Featured on FOX 10
Client, Dr. John Bass, Board Certified Plastic Surgeon and recently named a Phoenix Magazine “Top Doc” was recently featured on the evening edition of FOX 10′s news show as an expert source. Dr. Bass eloquently explained how plastic surgery really has no age restrictions and as long as a person in in good health, they are a good candidate.
Dr. Bass has served the Phoenix community for 20+ years and has engaged Phoenix Marketing Associates to execute monthly PR activities, social media campaigns, online marketing and search engine optimization efforts with outstanding results.
Tryst Cafe TV Spot Procured by Phoenix Marketing Associates
Recently, Tryst Cafe, a very popular North Phoenix restaurant was featured on FOX 10′s am morning show as a result of PMA’s first media push for Tryst. Featuring owner, Lisa Khnanisho and Chef Daniel, they artfully prepared one of their signature dishes: the Grilled Chicken and Goat Cheese Salad.
Tryst Cafe has received quite a bit of local media attention as of late including a feature in the New Times and an upcoming spread in Phoenix Magazine. Tryst Cafe features fresh, organic and natural fare all set in an upbeat, casual atmosphere. Tryst Cafe has hit a real sweet spot in tapping into Phoenix’s thriving foodie community, much through the social media campaign management efforts of PMA.