Archive for the ‘Online Marketing’ Category
Phoenix Marketing Associates Selected By Grawood Enterprises to Market Green Friendly MoldOff Mold Removal Product
Phoenix Marketing Associates to work direct with manufacturer to boost online presence and sales.
Phoenix, AZ— Phoenix Marketing Associates engaged to perform ongoing search engine optimization and online marketing campaigns for MoldOff, the world’s only eco-friendly mold removal product.
Recently featured on the Today Show, MoldOff is the only green, eco-friendly, pH neutral and biodegradable mold removal product which is completely safe to humans and pets yet strong enough to tackle the largest mold growth problems.
MoldOff removes most mildew stains without scrubbing and in many cases removes the stains with just one application. Unlike chlorine bleach, MoldOff penetrates the dirt and surface and eliminates all spores with proper application, which is also why it is an excellent preventive measure for mold as well as a cleaner.
“MoldOff is a great product whose time has come. We’re excited to market MoldOff nationwide and markedly grow their brand,” said Jason W. Jantzen, President of Phoenix Marketing Associates, LLC.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
Twitter Marketing for Restaurants Mini-Case Study: Sami’s Gyros Real Time Results
Below is a screen shot example of our social media specialist, Amy Kundinger at work on the Sami’s Gyros campaign. By examining from the bottom-up, you’ll see the power of Twitter’s real time interaction at play on June 29, 2011. That morning, Amy tweeted out a typical lunch special from Sami’s Gyros which detailed the offering and directed followers to Sami’s Facebook account where they would see an image of the special. We use this technique a lot as you have the opportunity to expose the Twitter follower to your Facebook page as well and potentially gain a page like out of it.
Twitter follower “dimajanation” inquires about the special, Amy responds by elaborating on the special, demonstrating intimate knowledge of Sami’s menu, and “dimajanation” responds back with “awesome” since his question was answered.
That afternoon, “dimajanation” responds back, thanks us for the information and reaffirms that he did indeed visit Sami’s Gyros and had a fantastic guest experience.
PMA and our team of social media specialists follow a very structured program when managing social media campaigns for our clients which allows for regular posting to Facebook, several daily tweets on Twitter, real-time monitoring of mentions and proactive social engagement with followers. We take the time to truly understand your brand so we can effectively communicate your brand promise within the space of social media.
Sami’s Gyro’s is located at: 1158 W Washington St # 106, Tempe, AZ 85281
Facebook Campaign for Phoenix Restaurant Client Yogurtology Results in Dramatic Increase in LIKES – Mini Case Study
The social media campaign was based on implementing what’s called, “like only” content whereas visitors to the Yogurtology fan page who had not previously “liked” the page were first welcomed with an opportunity to LIKE the page in exchange for a “sweet deal” on Yogurtology frozen yogurt.
Phoenix Marketing Associates Engaged to Perform Online Marketing and Public Relations Services for Dr. John W. Bass
Phoenix marketing firm expands into medical field with recent engagement by plastic surgeon.
Jason Jantzen, President of Phoenix Marketing Associates Featured as Expert Source on 3TV
3 On Your Side reporter Carey Pena interviews local inventor, Rick Goulian who claims Facebook bilked him out of thousands of dollars in false clicks to his website. Jantzen was interviewed and provided sound advice to those who want to succeed in marketing their business within the space of social media. As a follow up, Jantzen has contacted Goulian to offer complimentary services to help get him back on track.
Social Media Poll Shows Great User Insight
Great table below from Harris Interactive showing the amount of time typically spent on social media websites like facebook, twitter and blogs per week. Interesting to note that even the 55+ demo demonstrates a good percentage (79%) of at least some social media usage.
What I believe this table also demonstrates for those who use social media to communicate a message for their business or to drive targeted traffic to landing pages, is that it is it can be very difficult to do so given the amount of time the typical person spends on social media sites. This table shows the amount of time in aggregate users spent on social media with dozens and dozens of sites to take into account. Meaning that for any one time that you blast out your message through twitter, facebook, etc….the odds of the message or link being caught by your target audience’s eye are slim.
Let’s use Twitter for example, and say your target audience are 35-44 y.o. Their largest percentage of time spent on a social media site (and this doesn’t necessarily mean Twitter) is at less than one hour or 20%, the second highest is at six to ten hours per week or 13%. 
For argument’s sake, let’s say that the second statistic is actually the max at 10 hours per week and at 20% of all 35-44 y.o.’s. This would mean that the typical 35-44 y.o. is on one of dozens of social media sites 1.4 hours per day–and not necessarily all at one time or even on Twitter–plus that’s only 20% of your target audience! This translates into the fact that you’ve got to have your bases covered and you should also not be afraid to promote more even if that’s not the popular “social media philosophy.”
The above dovetail’s into my personal philosophy on Twitter and mind you, the numbers are not based on fact just a highly educated assumption and experience.
Let’s say that you’ve got 1,000 Twitter followers and you blast out a targeted message with a link at 1p.m. At any given time, maybe 10% or 100 of your 1,000 followers are on twitter at that exact moment–and I believe that to be generous. Of those 10%, they may be following a couple of thousand people, so perhaps 10% of them or 10 followers even saw your tweet as it scrolled through the dozens on their screen. Of those remaining 10, you’d be lucky if 10% or 1 person took action. In essence, you’re shooting at a moving target which represents 0.1% of your Twitter following.
Now, brace yourself, because the following runs counter to what most “guru’s” preach: Don’t be afraid to post your non-social or promotional message several times throughout the day and grow the heck out of your geo-targeted following–this will only increase your odds of hitting your target audience.
Believe me, one of our core principles is “keep the social in social media,” however I don’t buy the notion of letting your Twitter following grow organically or that a little promotion makes you a digital pariah. I do understand that it is a social medium, but let’s face it, if you’re a company and you’re using social media just to be chummy with the locals, then you’re wasting your time and whatever percentage of budget you have allocated. Deep down you know you also want to drive traffic, build buzz for new products, and make money.
Jason Jantzen is President of Phoenix Marketing Associates and a skilled marketer whose experience in growing small businesses is based on real world experience and proven, repeatable strategies. His company uses an integrated approach to online marketing by implementing Search Engine Optimization, Website Content Creation, PR and Social Media campaigns which has had a marked impact on his clients’ overall exposure to their target market.
Internet Marketer, Doozy of a Deal, Hits 10K in Donations
Popular, Scottsdale based “deal of the day” online marketing website crests $10,000 in donations to Arizona schools and charities.
DoozyofaDeal.com recently hit a significant milestone by being the first local, Arizona based “deal of the day” website to give $10,000 to area schools and non-profits. Hitting this mark is especially notable considering they launched only eight months ago.
DoozyofaDeal.com markets to the local Phoenix area by offering 50% to 80% off deals from popular restaurants and service providers via an email subscription and through social media marketing efforts. Their philanthropic model provides for 7.5% of every deal to be donated back into the community.
DoozyofaDeal.com has championed this effort by aggressively growing their subscriber base of self-proclaimed “Doozies” and by making great strides in expanding their base of schools and local non-profits to include organizations like Phoenix Children’s Hospital, AZ R.E.S.C.U.E. and the Arizona Humane Society.
Andi Barness, President of DoozyofaDeal.com comments, “We’re absolutely thrilled with the rapid success we have experienced in such a short period of time. It’s a real testament to our overall business model and it proves that at the end of the day, our Doozies love giving back to their community!”
Search Engine Marketing and Google Caffeine
Google’s recent introduction of their new search engine indexing platform Caffeine once again proves that Google is, without a doubt the cutting edge leader of online search.
Recognizing previous faults with their old search platform and evolving with the way that information is uploaded and shared throughout the web, Google Caffeine reinforces Google’s status of the “go-to” choice for performing search queries.
Websites and their corresponding web pages are more dynamic than ever with the inclusion of tagged images, videos and blog posts which are all uploaded in real time—making information that was indexed as little as a couple of weeks ago by Google’s crawlers out of date.
According to Google’s blog, the old system had to index the entire web (about a two week process) to produce new content to those performing a search. Caffeine provides the ability to index pages in near real time and include them in their indexing system without the wait—producing the freshest search results throughout multiple categories.
What does this mean from a marketing perspective? It means that our philosophy of “content is king” is more relevant than ever! Websites which produce fresh, relevant content on a continual basis will receive preferential treatment on Google’s search engine results pages.
Pay Per Click Marketing Offers Targeting and Accountability
A properly managed Google AdWords/Pay Per Click campaign serves many benefits to small business owners regardless of size or budget. However, before you engage in any paid search activities you will need to develop individual landing pages to which you will drive your paid traffic and track the visitors.
Development of effective landing pages and having the ability to manipulate on an on-going basis is critical to the overall success of any paid search campaign.
Proper landing page creation provides a means to measure the effectiveness of traffic generation initiatives; be that paid search or through social media, as well as measuring ROI of the overall campaigns.
Proper messaging within the landing page is extremely important as is the testing of the messaging and offer which would induce a visitor to provide contact information.
With AdWords ads, your customers will see your ad next to relevant search results they’ve requested. In addition, your ads could also appear on relevant search and content sites within the Google Network.
With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.
You can also use Pay per Click (PPC) to build links. The key to the process is to create some great content and pay for some low costs/long tail terms that will drive traffic to that material. For example, perhaps you wrote a very informative white paper which would be useful for research in your field.
Pay-Per-Click (PPC) marketing is an extremely effective medium to use to draw internet traffic to your website. Consider the benefits:
• Targeted–ads are only shown to those looking for your product or service at the PRECISE MOMENT they are searching for your product or service.
• Accountability—you are only charged when someone actually clicks on your ad and visits your landing page
• Control—you set the budget you are comfortable with, and it never exceeds it
• Data—numerous reports can be run to judge the efficacy of your ad and allows your campaign manager to make adjustments on the fly
• Preparedness—internet users are well educated, they have done their research and are ready to be matched up with the company that can best fulfill their needs
• Level playing field—Google has strict ad guidelines which allows even a modest budget to compete with fortune 500 companies, which means that the biggest budget doesn’t always win.
Use Your Website As The Marketing Tool It Was Meant To Be
A company’s website by far, has the broadest reach of any sales or marketing tool available to the company. A lot of business owners have come to that actualization and launched a website with all of the basic company info: products, services, location, etc….
But most have not taken their online marketing to the next step, which is to position or optimize their website for search and convert website visitors into customers.
From a marketing standpoint, the internet is becoming more and more competitive with millions of websites and topics vying for the typical web surfer’s attention. Perhaps most frustrating to web surfers is visiting a website which appears to fulfill their search query, only to dupe them into some MLM scheme.
Phoenix Marketing Associates recommends a strategic approach to marketing which takes into account several marketing variables.
When analyzing a website, the first question that should be asked is, “When someone visits my site, what do I want to happen?”
There are many successful companies out there whom are completely content with providing informational content to their visitors without engagement. However, if you’re like most business owners, you probably would prefer to turn that web visitor into a customer or at the very least a lead.
For most businesses, the following approach to online marketing should do a good job of covering the bases:
• Basic On-page SEO
• Initial directory submissions
• Continual content creation
• Social media
• Paid search/Google AdWords
• Email marketing/data mining
In future posts, we’ll dive deeper into these individual subjects, but for now, a brief overview:
On-page SEO:
• Proper page title, meta description and search keywords embedded into copy.
Directory Submissions:
• The basics: Google, Bing, Yahoo and DMOZ
Content Creation:
• Content creation is very important—as a general rule, the more the better. Regular postings or updates to your website are critical to performing well in organic search.
Social Media:
• Facebook and Twitter are excellent vehicles for driving targeted web traffic to specific landing pages on your website or blasting out specific offers to potential customers.
Paid Search/Google Adwords:
• A properly set up and managed Google pay per click campaign can position your company in front of potential customers immediately. No other vehicle promotes your company to individuals searching for your product or service better or more efficiently than Google Adwords.
Email Marketing:
• Loyalty campaigns are an excellent way to stay in front of your existing customers as well as endearing yourself to new ones through new product or service promotions.