Archive for the ‘Marketing Posts’ Category
Phoenix Marketing Secures 3 TV Spots for Restaurant Marketing Client, Ling and Louie’s in Scottsdale and Denver
Televised coverage procured in Denver and Phoenix Markets for Chinese New Year Celebration.
This past week, Ling and Louie’s Asian Bar and Grill celebrated New Year’s all over again with their annual push during Chinese New Year with this year marking the festive Year of the Dragon. Celebrated and managed by PMA in all franchised locations in Scottsdale, Denver, Boise, Anchorage and sister restaurant Thaifoon in Salt Lake City, the franchise offered guests a delicious Feast of Fortune menu featuring more traditional fare. 
Tapped with PR duties for the event on short notice, our firm was able to secure two spots in the Phoenix market and one in Denver in addition to several write ups online covering the festivities from January 20-23rd.
Phoenix Marketing performs a multitude of marketing duties for the Ling and Louie’s franchise including branding, strategic planning of multi-state promotions, public relations, online marketing, social media campaign management and email marketing, among others.
Coverage was obtained on Phoenix ABC Affiliate, Channel 15′s Sonoran Living where Ling and Louie’s enjoyed 3 segments, Good Morning Arizona, Channel 3′s Saturday Morning show and Denver FOX Affiliate FOX 31, also 3 live segments.
Sonoran Living:
Denver FOX 31:
Phoenix Marketing Associates Selected By Grawood Enterprises to Market Green Friendly MoldOff Mold Removal Product
Phoenix Marketing Associates to work direct with manufacturer to boost online presence and sales.
Phoenix, AZ— Phoenix Marketing Associates engaged to perform ongoing search engine optimization and online marketing campaigns for MoldOff, the world’s only eco-friendly mold removal product.
Recently featured on the Today Show, MoldOff is the only green, eco-friendly, pH neutral and biodegradable mold removal product which is completely safe to humans and pets yet strong enough to tackle the largest mold growth problems.
MoldOff removes most mildew stains without scrubbing and in many cases removes the stains with just one application. Unlike chlorine bleach, MoldOff penetrates the dirt and surface and eliminates all spores with proper application, which is also why it is an excellent preventive measure for mold as well as a cleaner.
“MoldOff is a great product whose time has come. We’re excited to market MoldOff nationwide and markedly grow their brand,” said Jason W. Jantzen, President of Phoenix Marketing Associates, LLC.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Laura Strickland
Phoenix Marketing Associates
602-282-0202
JDRF PROMISE BALL 2012 RAISES OVER $800,000
Phoenix, AZ -On Saturday, January 21, more than 500 guests gathered at The Phoenician Resort to celebrate the 12th anniversary of The Promise Ball for the JDRF Desert Southwest Chapter. The evening’s goal was to raise funds to help find a cure, treatment and prevention for type 1 diabetes. The event raised over $800,000. The Ball included cocktails, dinner, dancing, silent and live auctions and a special appearance by musician and celebrity honoree Bret Michaels.
“We are thrilled to have raised so much money at this year’s Promise Ball and Bret was instrumental in making that happen”, said Ken Brissa. JDRF Executive Director. “Bret is selfless when it comes to using his celebrity and influence to raise money and awareness for JDRF and our cause.” Michaels’ live auction items, a destination concert on a private plane and autographed guitars, raised $78,000. Michaels was honored with the Tom Crawford Power of One Award, named after the late father of a type 1 son and JDRF advocate.
This year’s Promise Ball theme was A Galaxy of Possibilities. Attendees included Vicki Santo and Linda Santo-Brown, the wife and daughter of Ron Santo who was recently named to Major League Baseball’s Hall of Fame. Santo, a Scottsdale resident, passed away in December 2010. To recognize his decades of support for JDRF the Arizona Walks will be named the “Walk to Cure Diabetes Celebrating Ron Santo” starting in 2012.
About the Juvenile Diabetes Research Foundation:
JDRF was founded in 1970 by the parents of children with juvenile diabetes-a disease that strikes children suddenly, makes them insulin-dependent for life and carries the constant threat of devastating complications. Since its inception, JDRF has provided nearly $1.3 billion to diabetes research worldwide. More than 80 percent of JDRF’s expenditures directly support research and research-related education. JDRF’s mission is constant: to find a cure for diabetes and its complications through the support of research. For more information about JDRF, visit http://www.jdrfdsw.com
JDRF Contact: Ken Brissa, 602-224-1800
Bret Michaels Contact: Steve Martinez, SME Entertainment Group, LLC 310-207-2233
Phoenix Marketing Associates manages the JDRF Southwest Chapter’s marketing communications and social media campaign strategies.
Phoenix Marketing Associates’ Restaurant Client, Thaifoon Taste of Asia in Salt Lake City TV Spot
In a much needed celebration of the return of the Utah Jazz to the Gateway Center this holiday season, PMA client, Thaifoon Taste of Asia in Salt Lake City made an appearance on local CBS affiliate, KUTV Channel 2 to demonstrate a special off-menu dish.
Makayla Denton from Thaifoon hit the noon news show to discuss the ending of the NBA lockout and demonstrate the preparation of their Blackened Ahi Tuna Sliders with Garlic Parmesan fries–on special every Jazz home game for $10.99. Phoenix Marketing Associates performs online marketing, email marketing and social media campaign management for Thaifoon.
See video below:
http://connect2utah.com/fresh-from-the-kitchen-story/?nxd_id=195507
Ling and Louie’s Scottsdale Performs TV Cooking Demonstration on FOX 10
Ling and Louie’s Asian Bar and Grill’s Scottsdale restaurant recently made an appearance on local Fox affiliate, channel 10 to demonstrate one of their featured menu items during their Woktoberfest promotion–a clever idea rooted in their modern Asian menu mixed with traditional German Oktoberfest food items.
GM John Banquil perfectly executed the live cooking demonstration of the “Wokin’ Hot Brats” dish in a Woktoberfest wok–which were given out daily at their Scottsdale restaurant as part of the prize offering that included a trip for two to the Widmer Brothers Brewery in Portland.
Phoenix Marketing Associates performs marketing and PR services for Ling and Louie’s:
What’s Cooking: Ling & Louie’s Woktoberfest: MyFoxPHOENIX.com
Phoenix Marketing Associates Restaurant Client, Tryst Cafe Named Best New Restaurant by Phoenix Magazine
Famed Tryst Café takes honors as “Best New Restaurant” by Phoenix Magazine.
Phoenix, AZ— Phoenix Marketing Associates client, Tryst Cafe has recently been named one of Phoenix’s Best New Restaurants as named by Phoenix Magazine.
Tryst Cafe opened last December and has become a favorite among foodie and general diners alike. Offering a diverse menu ranging from the award winning Hawaiian Breakfast to classics like the “Bring it on” burger, Tryst truly has a diverse menu which will satisfy any palette. In addition, they take pride in offering the very best in fresh, organic fare all the way through their menu including their organic wine, beer and spirits.
Located in North Phoenix off of Tatum and the 101, Tryst now offers live music on Monday evenings along with the most affordable happy hour in town.
Phoenix Marketing Associates currently performs social media marketing and public relations services for Tryst Café as well as for the restaurant ownership group’s other Phoenix area ventures: Sami’s Gyro’s and Mama Gina’s Pizzeria.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Jason Jantzen
Phoenix Marketing Associates
602-282-0202
Phoenix Marketing Associates Client, Yogurtology Teams up with the Phoenix Fire Department for Annual Smoke Alarm Walk
Local Yogurtology franchisees takes cause to heart; provide incentive to community to replace old smoke alarms.
Phoenix, AZ—October 7, 2011— Jim and Mindi Osborn, owners of three Valley Yogurtology locations and long time supporters of the Phoenix Fire Department’s annual smoke alarm walk have announced a program which incentivizes the community to change out their old smoke alarm while catering to sweet tooths everywhere.
This Saturday, October 8th, bring your old smoke detector to the participating Kierland Village Center, Shea Scottsdale Center and Scottsdale Fashion Square locations along with your receipt of a newly purchased smoke alarm and receive a free cup of Yogurtology frozen yogurt. Offer good at these locations only.
The annual smoke alarm walk has been very close to the hearts of the Osborn’s since 2005 when they tragically lost their son, T.J. in an apartment fire. The senseless loss was due to the lack of a working smoke alarm in the apartment which also claimed the lives of two other individuals.
The event at the three Yogurtology locations coincides with the Phoenix Fire Department’s efforts this Saturday where uniformed firemen and volunteers will walk door to door through Valley neighborhoods educating residents on the dangers of fire and installing new smoke alarms free of charge. To date, the collective efforts of the Phoenix Fire Department and the Osborn’s have resulted in nearly 8,000 new smoke alarm installations.
“We’re very grateful to be partnering with the Osborn’s and Yogurtology for this important event–their efforts will truly raise awareness within the community which is key to the success of our annual smoke alarm walk,” explained Captain Lisa Jones of the Phoenix Fire Department.
“We’re honored to have worked with Mayor Gordon’s office and the Phoenix Fire Department for six years now and hope our efforts pay dividends in raising awareness of the importance of replacing old smoke alarms,” explained Jim Osborn.
Residents wishing to participate are encouraged to visit the following locations on October 8th:
Yogurtology Yogurtology
Kierland Village Center Shea Scottsdale Center
6501 E. Greenway Parkway, #150 10749 N. Scottsdale Road, #103
Scottsdale, AZ 85254 Scottsdale, AZ 85260
Yogurtology
Scottsdale Fashion Square
7014 E. Camelback Road, #545
Scottsdale, AZ 85251
Phoenix Marketing Associates currently manages social media marketing, PR and email marketing campaigns for the three Scottsdale Yogurtology locations.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Jason W. Jantzen
Phoenix Marketing Associates
602-282-0202
New Times Best of Phoenix 2011 Award for Restaurant Client, Tryst Cafe
PMA is thrilled to announce that our client, Tryst Cafe has been named a New Times Best of Phoenix winner in two categories: Best breakfast in N. Phoenix and Best use of green beans!
Tryst Cafe burst onto the scene late last year and has been an immediate hit with the foodie crowd because of their fresh, organic fare, unique menu and dedication to providing quality meals you can’t get anywhere else. Undoubtedly, their Hawaiian Breakfast menu item played a large role in putting them over the top–a must try!
Phoenix Marketing Associates currently performs several services for Tryst Cafe including social media campaign management and public relations duties–you can view a recent spot procured on Sonoran Living Live here.
Phoenix Marketing Associates Introduces New Social Media Marketing Campaign Strategy for Restaurants
New social media marketing initiatives prove their worth by dramatically increasing Facebook “likes” while inducing restaurant visits.
Phoenix, AZ—September 20, 2011—Phoenix Marketing Associates, LLC has recently introduced a unique social media strategy to their growing base of restaurant and hospitality clients which has produced increases of up to 300% in the number of Facebook page likes.
As more and more restaurants are seeing the true value of a Facebook “like”– as evidenced by the billions of dollars that Fortune 500 companies like McDonalds, Olive Garden and Applebees routinely spend, there is a core question which repeatedly comes up: How do we increase our page likes?
The answer and focus of Phoenix Marketing’s strategy, entitled “like only campaigns” which empowers restaurants with even the most modest budgets is a three step process:
- The offer
- The conversion
- Fulfillment
Phoenix Marketing first works with their clients to develop an offer which is strong enough to induce visitors to like their page. In most cases, the value is under $10.00 which is a small price to pay for the benefits derived. Second and utilizing Facebook’s programming capabilities, Phoenix Marketing custom codes a “welcome page” which details the offer and induces the “like.” Upon clicking the “like” button, the custom coded welcome page transforms into a transition page which thanks the guest for liking the page and presents a coupon which can be printed out for fulfillment in the restaurant.
This process accomplishes two goals: 1.The restaurant secures a “like,” and 2. It gives the user a reason to visit the restaurant.
The key to the success of this campaign is dependent on driving targeted traffic to the new Facebook welcome page. This can be accomplished through a paid ad campaign, via Twitter, or through a well messaged and executed email marketing campaign which has produced the best results. Phoenix Marketing’s client, Yogurtology, with three locations in Phoenix was the benefactor of this strategy and increased page likes from 330 to over 1,100 targeted “likes” in only a few months. Phoenix Marketing works with several Phoenix based clients as well as restaurants in five different states.
“We’ve gotten some outstanding results from our “like only” campaigns across the board and are equally excited about the new social media processes we currently have under development,” explained Jason Jantzen, President of Phoenix Marketing Associates.
About Phoenix Marketing Associates:
Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and online PR strategy that saves their clients time and money while providing maximum exposure.
By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com
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Media contact:
Phoenix Marketing Associates
602-282-0202
TV Segment Secured for Phoenix Marketing’s Restaurant Client, Mama Gina’s Pizzeria
Mama Gina’s Pizzeria recently made an appearance on the popular Sonoran Living Live television show on ABC 15. Mama Gina’s was given two segments in which they demonstrated two of their popular, yet easy to make at home dishes. In tune with the upcoming Cardinals football season, and given the fact that they are located in Westgate, owner, Sami Khnanisho demonstrated an easy game day dish: The Breakfast Stromboli
Mama Gina’s is part of an ownership group which owns two other restaurants: Tryst Cafe and Sami’s Gyros. Phoenix Marketing Associates performs all marketing and PR functions for the three locations.